When administered properly email marketing can be an effective means of reaching new and existing customers. Email Design
At OSO, all email marketing is handled through our in-house email marketing division, EmailArts. The team at EmailArts has one primary objective: return on your investment. To achieve this goal we start by employing smart and compelling design.
- Custom designs provide synchronization with your company image
- Unique design concepts promote higher click through rates
Email Coding
Our programmers are equipped with the skills, knowledge and experience needed to ensure that all of our email campaigns are properly coded. This effort provides the best chance for your emails to reach their destination. Email coding is an art that requires a professional. Proper coding ensures that your email:
- Opens properly
- Does not end up in the spam box
- Can be accurately tracked
List Capacity & Blasting
Most small or medium email marketing services have limited list capacity, or use an external vendor to manage the process. This is not the case at OSO. EmailArts is an OSO company. This means that every aspect of your email marketing is handled in-house. Our systems are very robust, allowing us to handle even your largest lists.
Tracking
As part of the EmailArts system we administer comprehensive measures to ensure that your email marketing plan is property implemented. Our staff has the ability to constantly monitor and improve the effectiveness of client's plans using the following techniques:
- Advanced reporting tracks every individual who clicks, reads and opens your emails
- EmailArts follows all Spam Act regulations
- Feedback loops send you notice when subscribers prefer to be removed
- EmailArts can integrate email marketing into your website — providing visitors the opportunity to sign up for your list
