8 Tips on How to Improve Your Search Engine Placement
Monday, 17 September 2018
In this technological age, it’s not surprising that at least 71% of clicks go to the results that exist on the first page of a search engine. If search engine placement wasn’t a priority for your business before, you might need to rethink your digital marketing strategy. A business can thrive or falter based on
- Published in Local SEO, Search Engine Optimization
The Ultimate Guide to Hiring a Website Designer
Monday, 10 September 2018
It’s no secret every business needs a website if it wants to succeed. However, too many business owners are going the DIY route when setting up their site. It’s not enough to buy a domain and input your business’s basic information – you have to hire a web designer to get the best results. Web
- Published in Business Success, Design, Lifestyle
8 Essential Local SEO Tips for Connecticut Companies
Saturday, 08 September 2018
With over 330,000 small businesses in Connecticut, there can be stiff competition for market share. Differentiating goods and services and building a brand is a must. And while most business owners and executives know the importance of SEO many don’t know how to get there. They may waste time and money on strategies that don’t
- Published in Local SEO
How Can Local SEO Help Your Small Business in Hartford, CT
Wednesday, 05 September 2018
Most Connecticut small businesses know that online marketing is important. Just about everyone uses Google to find products or services now. However, not everyone knows about the most relevant type of marketing for them — local SEO. This is ranking at the top of search results in your local area. And what small business owner
- Published in Local SEO
5 Business Trends You Don’t Want to Ignore in 2018
Monday, 27 August 2018
In 1965, Intel co-founder Gordon Moore noticed that the number of transistors that could be placed on a computer chip was doubling every year. He theorized that this rate of advancement in technology would increase exponentially over time. Applied to every technological sector today, this theory is now referred to as Moore’s Law. This exponential
- Published in Business Success, Trends
5 Reasons Email Marketing is Important for Businesses in New Haven, CT.
Thursday, 23 August 2018
By 2020, email use worldwide will surpass 4 billion users. This opens up an avenue for a great email marketing campaign. Doing it well can bring many benefits to your business in New Haven, CT. There are different types of email marketing. These include newsletters, catalog and videos, and press release emails. There’s also invitations
- Published in Email Marketing
What’s the Difference Between White Hat, Black Hat, and Grey Hat SEO?
Monday, 20 August 2018
One of the things people discover when they first launch a website is the importance of landing on the first page or two of search engine results. Most people simply won’t move beyond those results because they assume they’ll find what they want in those top racked sites. That quest for better site ranking leads
- Published in Content, Search Engine Optimization
The Importance of Branding: Everything You Need to Know
Monday, 13 August 2018
Did you know that without a brand, your business doesn’t appear as appealing or trustworthy as others on the market? By taking the time to consider elements such as your purpose, vision, mission, values, and position, you will be more successful in the long-run for you will understand what problem you are solving for people.
- Published in Brand Identity, Business Success, Design
5 Ways You Can Increase Traffic to Your Website
Friday, 10 August 2018
Your website is one of the most important facets of your marketing campaign. Think of it as the headquarters for your online operations. Everything you do, say, or post online should funnel users to your website. There’s a reason why web traffic is considered the lifeblood of a small business, after all. But if you’re
- Published in Content, Content Marketing, Engagement