By 2020, email use worldwide will surpass 4 billion users. This opens up an avenue for a great email marketing campaign. Doing it well can bring many benefits to your business in New Haven, CT.
There are different types of email marketing. These include newsletters, catalog and videos, and press release emails. There’s also invitations and surveys, as well as thank-you emails.
Each of these types allows you to engage with customers and potential clients. They allow you to make a call-to-action (CTA) plea. Plus, they can inform your customers about new products.
Keep reading to learn the reasons for local business email marketing.
Reasons to Use Email Marketing
It is sad that many business owners don’t know why New Haven email marketing is important. They may believe few people or none at all read such emails.
This is further from the truth. In reality, it can be a big boost to your business if you know how to use it.
Here are five reasons email marketing is important for businesses:
1. Cost-Effective Marketing
One of the limitations of marketing is usually the budget. Business owners feel they can’t do as much as they want with the money they have. That’s not the case when using email.
Marketing through emails is cheaper and, thus, more cost-effective. It brings great value without doing too much. Moreover, you can schedule your campaigns to run on autopilot.
2. Great Reach
Email marketing allows you to reach a large number of people. You can build your subscription list and target them with emails.
If you create a viral email campaign, your subscribers will share it widely. This will attract new customers and subscribers to your business.
Plus, you can reach anyone with a smartphone. That’s because of the browser apps and the email apps. You can also combine your email posts with social media to enhance sharing.
3. Build Your Brand, Visibility, Credibility
Your email campaigns are good for building your brand. They allow you to share your expertise through newsletters and videos.
Solving customer problems will boost your credibility in their eyes. They may even start seeing you as the authority in that field.
As for visibility, this comes from subscribers sharing your emails. One of their friends may have a problem which you’ve addressed. As such, these friends will end up becoming a subscriber or a potential lead.
4. Promoting Products or Services
Quality emails do a great job of promoting your products or services. You can post videos, infographics, images, and persuasive copy. This brings new customers and boosts your sales.
It’s also a good way of dealing with a slow sales day. Just send an email to people in your local area and wait for phone calls.
What happens is sometimes people are looking for a solution but they don’t know where to search. Your email comes at the right time thereby leading them to call your sales office.
5. Build and Strengthen Relationships
Staying in touch with customers is good for maintaining your relationships. Sometimes, the only reason a customer isn’t buying from you is that they forgot you. A quick email reminds them of your services and the positive experiences they had with you.
Learn More About Website Development and Marketing
As simple as email marketing is, its impact is huge for business owners. It will give you a bigger reach to build your brand and relationships. It will help you do promotions, which will improve your sales.
Contact us to learn more about website development and marketing.