By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation
Must have Magento Extensions
Tuesday, 16 September 2014
You’ve heard about how great Magento is, and you’re ready to make it your new content management system (CMS.) That’s a great start, but now what? Just having a site set up isn’t enough for most businesses these days, particularly if you’re planning on providing your visitors with an optimal experience when they land on
- Published in Search Engine Optimization, Social Media, Tech, Website Basics, Website Creation
Piwik Analytics
Tuesday, 09 September 2014
How do you know if you have a great website? You can go ask all of your friends if they like your site, but that’s not exactly giving you the concrete data that you need to properly assess the good, the bad, and the ugly (plus, if you have good friends, they’ll lie to you
- Published in Business Success, Website Content, Website Creation
Common Mistakes of Responsive Themes
Tuesday, 24 June 2014
The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere. When you’re creating or
- Published in Business Success, Website Basics, Website Content
What Does Open Source Mean?
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Content, Website Creation
Open Source
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Creation
“Must Have” List for Online Businesses
Tuesday, 29 April 2014
Congratulations! You have an awesome business with products and services that serve your community well. That’s fantastic, and we applaud your efforts! But… you’re not done yet. Just having a great product or service is magnificent, but if nobody knows about you, your return on investment is obviously less than stellar. There are a
- Published in Business Success, Website Basics
Avoiding Sloppy Social Media
Friday, 14 February 2014
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
What is a Responsive Theme?
Friday, 07 February 2014
A responsive theme is a website layout that automatically adjusts to any size monitor, any device and any platform your audience may be using. Why would I need to worry about this? Don’t all devises read all websites? Well, yes and no. If your website isn’t specially programmed to adjust, it will may be
- Published in Website Basics, Website Content, Website Creation
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