Best Conferences for Marketing and Web Professionals – April and May 2015
Tuesday, 03 March 2015
If you’re like many busy business professionals, finding the time to get to a great conference can take some planning ahead of time. Our Optimum Systems Online clients know the feeling, too; that’s why we did some research to find some great conferences that will be coming up in about a year or so. That
- Published in Entertainment, Search Engine Optimization, Tradeshow
Top Industry Conferences: January through March 2015
Tuesday, 02 December 2014
If you’re looking for ways to network your company, business, or industry, sometimes it takes a little forethought and forward thinking to get plans going in the right direction in a timely manner. There are some fantastic conferences that professionals will be attending in the early months of the coming year, and some of our
- Published in Entertainment, Search Engine Optimization, Tradeshow
By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation
Keeping Employee Costs Down
Tuesday, 30 September 2014
As famously said by Daniel Defoe, “Things as certain as Death and Taxes, can be more firmly believ’d.” In business, there are few expenses that “as certain” and they usually include everyday items, such as office supplies, electricity, and rent. Of course, if you are large enough to employ staff members, that’s an added cost
- Published in Business Success, Saving Money
Stalking as an Advertising Strategy?
Tuesday, 23 September 2014
The advice is simple: “If someone looked at your product and added it to their cart, they are interested in it. Why not just reach out to them again to remind them to buy it.” Sounds great at first, but how would you feel if the tables were turned? Do you enjoy being stalked for
- Published in Marketing
Must have Magento Extensions
Tuesday, 16 September 2014
You’ve heard about how great Magento is, and you’re ready to make it your new content management system (CMS.) That’s a great start, but now what? Just having a site set up isn’t enough for most businesses these days, particularly if you’re planning on providing your visitors with an optimal experience when they land on
- Published in Search Engine Optimization, Social Media, Tech, Website Basics, Website Creation
Piwik Analytics
Tuesday, 09 September 2014
How do you know if you have a great website? You can go ask all of your friends if they like your site, but that’s not exactly giving you the concrete data that you need to properly assess the good, the bad, and the ugly (plus, if you have good friends, they’ll lie to you
- Published in Business Success, Website Content, Website Creation
Top Industry Conferences: October through December 2014
Tuesday, 02 September 2014
Very few professionals can make their business successful without leaning on the help of other great professionals. Web designers need companies to design for; advertising agencies need someone to advertise for; marketers need great advertising and websites that will make people want to learn more about their product and company. Networking is key, and there
- Published in Entertainment, Search Engine Optimization, Tradeshow
How to Keep Project Costs Under Control
Tuesday, 26 August 2014
From beginning to end, Project Planning is an enormous undertaking that involves considerations of all types. At the top of any project’s priority is the need to keep project costs under control. If costs start to skyrocket, the project can be thrown off track very quickly, and it can result in significant damages to the
- Published in Business Success, Saving Money