Why Your Brand Needs a Strong Social Media Presence

Does your business have an online social media presence? If not, you may be missing out on a valuable market share.  Americans are on their phones more than ever. Social media apps often command the biggest share of user attention. If you want to help your business stay on top, it’s essential to use the opportunities
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9 Critical Best Practices for Social Media Reputation Management

The biggest obstacle facing businesses today is their social media reputation management. Everything is online, and nine times out of 10 a customer is going to look you up before deciding if they are going to use your business.  With everyone posting reviews and writing blogs, your online reputation will affect the number of people who frequent your

5 Social Media Marketing Trends You Can’t Ignore in 2018

Getting attention. Making sales. These are things every company wants, but they don’t come easily. As social media marketing trends rise, many people take an interest in products and services being offered. Through social media, the advertisements seem more authentic, generating further interest. As with anything, trends in social media change every year, and sometimes
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Must have Magento Extensions

You’ve heard about how great Magento is, and you’re ready to make it your new content management system (CMS.)  That’s a great start, but now what?  Just having a site set up isn’t enough for most businesses these days, particularly if you’re planning on providing your visitors with an optimal experience when they land on
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8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign

If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
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Instagram for Your Business

If you think social media has exploded to the point that it can’t get any bigger, you’re in for a painful awakening. Sure, Facebook is the first step to finding your way into the social media channels, and Twitter isn’t far behind. Professionally, LinkedIn is just as close to imperative as you’re going to get.
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Avoiding Sloppy Social Media

Social media is here to stay.  As an individual, being connected to social media means that you get to connect with your friends.  You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round.  As a business, you are afforded the answers to these same inquiries, but
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A “Call-to-action” is a MUST

You’ve created this beautiful ad. Its colours are just right.  The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer.  …so what now?  Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include.  Designing
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Top Marketing Mistakes

To err is human.   To err in marketing is… common.  Don’t get caught making the same marketing mistakes again and again.  Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes:   Talking About Yourself Too Much:  Just because you talk about yourself online doesn’t mean you
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