Keeping Employee Costs Down
Tuesday, 30 September 2014
As famously said by Daniel Defoe, “Things as certain as Death and Taxes, can be more firmly believ’d.” In business, there are few expenses that “as certain” and they usually include everyday items, such as office supplies, electricity, and rent. Of course, if you are large enough to employ staff members, that’s an added cost
- Published in Business Success, Saving Money
How to Keep Project Costs Under Control
Tuesday, 26 August 2014
From beginning to end, Project Planning is an enormous undertaking that involves considerations of all types. At the top of any project’s priority is the need to keep project costs under control. If costs start to skyrocket, the project can be thrown off track very quickly, and it can result in significant damages to the
- Published in Business Success, Saving Money
Common Financial Mistakes of Small Businesses
Tuesday, 15 July 2014
Nobody likes paying taxes, but as Benjamin Franklin has been quoted as saying, “In this world nothing can be said to be certain, except death and taxes.” Optimum Systems Online clients don’t want financial penalties any more than you do, so we’ve taken a few moments to assess some of the most common tax mistakes
- Published in Business Success, Saving Money
Comparing Hourly Cost vs Per Project Cost
Tuesday, 03 June 2014
When you’re setting out to work on a new website, it goes without say that cost is a vital component in the decision-making process. Whether you’re a consultant or company that will be doing work for someone else or you’re a person or company that will be hiring others to help with your project’s lifecycle,
- Published in Saving Money
What Does Open Source Mean?
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Content, Website Creation
What is Drupal and what are its benefits?
Tuesday, 13 May 2014
For many small (and big) business owners, finding a way to manage content and create a beautiful website can be a daunting and cumbersome task. Because of these reasons, projects like Drupal exist. Drupal is an open source software that is free to use, and it’s maintained by a huge community of developing experts that
- Published in Business Success, Case Study, Website Creation
The Myth of the Freelancer
Friday, 27 December 2013
Finding a friend-of-a-friend who makes websites might sound like a good idea. You hear that there are many benefits to using a freelancer. After all, you are getting everything you need from one source. Well, think again as we review the common myths of hiring a freelancer:
- Published in Business Success, Saving Money, Website Basics, Website Creation
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Selling New Ice to Existing Eskimos
Friday, 06 December 2013
Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place? How many times have you wondered why new customers get various perks when you see or hear ads? When’s the last time that you noticed that companies
- Published in Business Success, Email Marketing, Saving Money, Social Media
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