The Importance of a Logo: 8 Reasons to Consider Developing a Brand
Monday, 11 February 2019
There’s a lot you can tell about a company in its name. Essentially, that is where the reputation and legacy will always be traced back to. However, there is another aspect of building a name for a business. This important aspect is the business logo. Some people really overlook the significance of what a logo
- Published in Brand Identity, Logo
When Is the Best Time to Revamp (or Re-Brand) Your Brand?
Friday, 13 July 2018
Everywhere you look, there’s a name, slogan, or sign from a famous company. Nike is “Just Do It.” McDonald’s is “I’m Lovin’ It.” You know the brands immediately. Unfortunately, branding is a bit more complex now. There’s a lot of competition out there. A good brand should deliver the message clearly, confirm credibility, connect with
- Published in Brand Identity, Content Marketing, Trends
How to Create the Ultimate Content Marketing Plan
Wednesday, 30 May 2018
Did you know that content marketing takes up 26-30% of the average marketing budget and in some cases even up to 50%? Having an online brand presence is crucial to getting your business off the ground. You’ve built a customized website, created your logo and brand concept, and joined social media. Now what? You need
- Published in Content Marketing
How to Optimize Website Imagery in Web Design
Monday, 23 April 2018
The first impression your website gives is more important than you think. In fact, 38% of people will stop engaging with your site and move on to another if the content and layout is unattractive. Knowing this, it stands to reason that having great imagery on your site is extremely important. However, there’s a lot
- Published in Brand Identity, Design
How to Create the Perfect Restaurant Logo Design
Thursday, 01 March 2018
When it comes to business, image is everything. A logo is a big part of that. Often, it’s the first thing your potential customers will see. Whether you’re in need of a logo redesign or looking to craft a great logo for your new restaurant business, it’s important that you get it right. In this
Small Business Web Development: 5 Best Practices
Monday, 26 February 2018
Living and working in the modern Age of Information has its perks. Almost everything in our daily life is handled by technology and the Internet. Your small business is no different. To keep up with the trends of our time, you need to make sure you have a functioning, engaging website. There are many reasons
- Published in Business Success, Development