When it comes to business, image is everything.
A logo is a big part of that. Often, it’s the first thing your potential customers will see.
Whether you’re in need of a logo redesign or looking to craft a great logo for your new restaurant business, it’s important that you get it right.
In this post, we’ll tell you how.
Things to Consider for Your Restaurant Logo Design
If you’re not sure where to start with your logo design, use these tips.
The Right Colors
It’s important that you put a lot of thought into which colors your restaurant logo design will use. A logo’s color can even manipulate people’s emotions.
What messages are you trying to send? What emotions would you like to evoke? These factors should play a role in the color scheme you choose.
Empty Space
Sometimes, less is more.
Don’t worry about filling every available space in your logo. Doing so might make it too crowded and difficult to understand. Something minimal is often bolder and stands out more.
Use the negative space wisely. It can be used to create some clever imagery.
The best examples of negative space logos create two images in one. They make you think, and in doing so, are more memorable.
Symmetry and Balance
Some of the world’s most famous logos are symmetrical.
McDonald’s and Starbucks both have completely symmetrical logos. If you can have a fraction of the success that these restaurants have, you’ll be in the money.
When you use symmetry, you make a logo instantly recognizable. It’s easy to read, even from a distance. However, that doesn’t mean that you have to make it mathematically perfect.
Asymmetry can also work, too. Making your logo uneven can draw attention to certain aspects if you want them to stand out. Just make sure that the elements in your logo are balanced and harmonious.
Use of Fonts
Whether your logo will include a slogan or just one word, it won’t have the desired impact unless you use the right font.
Experiment with different fonts to find out which ones are easiest to read, compliment the shapes in the logo, and match the overall feel of your brand.
You don’t have to be limited to one font. You could use a combination of two different fonts for a different effect.
Not Just on Paper
Your restaurant logo design will have to look good not only on paper, but on screen, on packaging, and on promotional products, too. Keep this in mind during the design process.
Some logos look great in print but don’t quite work when embroidered on uniforms. Try to make your logo as versatile as possible.
Let Us Create the Perfect Design for You
Are you looking for a little help in the marketing department?
If you need more than just a logo design, we can help. At Optimum Systems Online, we can take care of your entire brand image
Content marketing, website design, and programming are just some of the services we offer. Let us know what you need, as we’ll help you take your business to the next level.
