The holiday season is wrapping up and it come with a major spending boom.
Did you know that Americans spend more than $65 billion dollars during the Christmas shopping frenzy?
It would be wise for any business to capitalize on these increased spending tendencies. The holiday shopping season is really the perfect storm. People are feeling generous, while simultaneously receiving Christmas bonuses and additional pay perks.
It’s a call and answer. Customers who are in a festive mood will gravitate to businesses that display that same spirit.
So how do you show your company’s holiday spirit?
We say redesign your logo. It’s a great way to attract festive clients, drive sales, and doesn’t cost too much to make the change.
We’ll be discussing the correct way to make holiday-inspired changes to your logo without losing your brand’s recognition.
Simple Ways To Celebrate
Showing your company’s holiday spirit can be a simple gesture. As you redesign your logo just keep in mind a few key things.
Make sure your logo is still recognizable. Don’t change the shape and the color at the same time. The goal is not to alienate your current client base, but to show them you are onboard the holiday train.
Think of changing your logos coloration. Changing to a vivid red, or green will remind customers of Christmas instantly.
Think of a few simple iconic holiday representations to redesign your logo with. Perhaps a candy cane hooked on a letter of your logo, or a Santa hat perched atop.
It’s important that while you are innovating you’re still in line with your brand’s image.
If your company pride’s itself on being traditional and understated, a Santa hat might be too on-the-nose. Imagine an ornate star integrated into the logo, or even using silvers and golds, rather than reds and greens.
After the holidays be sure to reset your logo back to your original. If you want to be perceived as a lightning-fast modern company, you can’t be leaving the Christmas lights up year-round. We all know how we feel about those people.
Check out a few other holiday digital marketing tips. It truly is the season to make the most of your outreach. For most companies, the fourth quarter contributes the lion’s share of their yearly revenue.
Who To Hire to Redesign Your Logo?
In most cases, it’s recommended that you employ the same company or individual that designed your original logo. This will guarantee that their approach is one that understands the overall positioning of the brand.
Also, this approach will save you money because they will most likely have the original files. This will make it easier to add on, rather than start from scratch, which will cost you more in the long run.
This time of year is a special season. People are looking for connection and goodwill. Put your company in a position to broadcast that warmth to people.
You will see the returns, not only financially, but in customer loyalty.
For information on logo development and other services check out our site today.