The Top Conferences in Marketing, Advertising
Friday, 22 August 2014
One of the best ways to make your mark in the marketing, advertising, or web worlds is to mix and mingle with some of your peers and colleagues. Each year, there are some amazing conferences that take place all over the country and all around the globe that can help you make some great connections
- Published in Uncategorized
The Next Gen of Web Creation: Getting the Best of Both Worlds in a Global Community
Tuesday, 29 July 2014
Every day, small business owners are faced with difficult decisions… but most of them come down to a balance of cost and quality. Because of this simple truth, companies catering to small business are changing their strategies and accommodate by creating high quality options at low pricing. This is especially true when it comes to
- Published in Business Success
Top Conferences for 2014
Tuesday, 22 July 2014
The summer months bring big conferences for marketing, advertising, and web professionals all over the world. If you’re looking for a great way to spend a few days networking and learning more about your craft, check out some of these conferences. July WDCNZ. This conference is made for web
- Published in Entertainment, Search Engine Optimization, Tradeshow
Common Financial Mistakes of Small Businesses
Tuesday, 15 July 2014
Nobody likes paying taxes, but as Benjamin Franklin has been quoted as saying, “In this world nothing can be said to be certain, except death and taxes.” Optimum Systems Online clients don’t want financial penalties any more than you do, so we’ve taken a few moments to assess some of the most common tax mistakes
- Published in Business Success, Saving Money
8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign
Tuesday, 08 July 2014
If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
- Published in Business Success, Social Media, Website Basics, Website Content
Common Mistakes of Responsive Themes
Tuesday, 24 June 2014
The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere. When you’re creating or
- Published in Business Success, Website Basics, Website Content
Setting Project Priorities
Tuesday, 17 June 2014
For some people, flying by the seat of their pants is just an inherent part of their personality. They enjoy spontaneity, they prefer to learn as they go, and they aren’t big fans of plans. If you’re one of those “fly be the seat of your pants” type of people, it may be difficult for
- Published in Business Success
The Value of a Good Project Leader
Tuesday, 10 June 2014
A project, any project, is multi-faceted. Each project involves a lot of people that are experts at what they do, and there are a lot of wheels turning at all times. There are deadlines and milestones. There are personalities and people. There are wants and needs. Even the smallest project in the tiniest of companies
- Published in Business Success
Comparing Hourly Cost vs Per Project Cost
Tuesday, 03 June 2014
When you’re setting out to work on a new website, it goes without say that cost is a vital component in the decision-making process. Whether you’re a consultant or company that will be doing work for someone else or you’re a person or company that will be hiring others to help with your project’s lifecycle,
- Published in Saving Money