Top Marketing Mistakes
Friday, 03 January 2014
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media
The Myth of the Freelancer
Friday, 27 December 2013
Finding a friend-of-a-friend who makes websites might sound like a good idea. You hear that there are many benefits to using a freelancer. After all, you are getting everything you need from one source. Well, think again as we review the common myths of hiring a freelancer:
- Published in Business Success, Saving Money, Website Basics, Website Creation
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Search Engine Privacy? I think not!
Friday, 13 December 2013
Up until recently, Google Analytics’ data was the basis for most website marketing campaigns. With it, business were able to tell if someone came to your website with the search term “Danbury cheese shop” or “cheesy Connecticut stores”. It let you know how customers viewed your business (ie. “best Milford dentist” or “cheap Milford dentist”).
- Published in Marketing, Tech, Website Basics, Website Content, Website Creation
Selling New Ice to Existing Eskimos
Friday, 06 December 2013
Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place? How many times have you wondered why new customers get various perks when you see or hear ads? When’s the last time that you noticed that companies
- Published in Business Success, Email Marketing, Saving Money, Social Media
Facebook: Would YOU “Like” it?
Friday, 01 November 2013
Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting
- Published in Marketing, Social Media
Why aren’t you converting sales?
Friday, 25 October 2013
So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up
- Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media
Facebook: Likes vs. Shares
Friday, 18 October 2013
Why do Facebook followers choose “Like” or “Share” a page/post? What is the difference and which do you want? It all comes down to the business-patron emotional tie. Think of how you would interact if a friend told you about a local Connecticut marketing agency online.
- Published in Social Media, Marketing
Credit Card Processing: IMAs and PSPs
Friday, 11 October 2013
When running a business online, whether you’re selling a service or a product, it’s vital for you to understand the options available to you for accepting credit card payments. It’s a subject that can seem complicated at first, but it doesn’t have to be. To help better understand your options, we have outlined the top
- Published in Website Basics, Website Creation