Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting you, just as you are targeting your own consumers.
With that in mind, what makes you “like” things? What makes you “like” a page and why do you sometimes avoid “liking” a page, instead choosing to “like” a page’s post? What caught your attention about that particular item in the first place? Is it a local Connecticut company? Did you enjoy their marketing campaign? Were there coupons that you appreciated? Is their website snazzy? Did you laugh at their YouTube video?
Often times, it can be quite easy to lose sight of the fact that you are your buyer! If you step back and get out of the muck and mud that comes with overthinking things, you’ll realize that you’re already equipped with some very important tools. Take a look at your own account. What types of pages have you “liked”? Were they funny? Did they tell you something new? Did they offer a discount/promotion? Did you think the business was doing something newsworthy? Can you remember what enticed you to give that business your attention and ultimately market on their behalf?
If you can evaluate your own behaviours, you can also replicate these behaviours among your own consumers.
If you enjoyed this blog, you may also enjoy reading, “Facebook: Likes vs. Shares”