8 Web Trends 2018 Every Small Business Owner Should Know About
Tuesday, 07 August 2018
Web trends are frequently changing and evolving every year, so much that it’s hard to keep up as an owner of a small business. Take a leap and explore the new web development trends that can take your small business to the next level. Not every trend will work for your business, but staying on
- Published in Business Success, Engagement, Lifestyle
5 Reasons Why You Shouldn’t Skimp on Logo Design
Wednesday, 01 August 2018
What comes to mind when you think of McDonald’s or Nike? What about Apple? Is it a golden “M”? An elegant swoosh? A sleek little fruit? Thought so. Know why? It’s because these franchises are massive, worldwide companies. More importantly, they’ve invested loads of energy into establishing their company’s logo design. Are you thinking about
9 Tips for Writing More Engaging Blog Content
Tuesday, 24 July 2018
Understanding how blogging works is only one part of creating a strong content marketing strategy. The other is having amazing writing skills. Not everyone has a knack for stringing words together in a way that is engaging, informative, and, sometimes, a bit witty. It’s a skill that comes with practice, but when you’re looking to
- Published in Content, Engagement, Search Engine Optimization
8 Reasons Why Your Website Needs to Be Redesigned
Tuesday, 17 July 2018
Is a website revamp on your radar? If not, you might want to consider pushing it to the top of your to-do list. Your website is the first thing that many of your customers will see, and it’s important to present them with the right impression. Keeping a fresh website goes beyond current design trends.
- Published in Content, Design, Development, Maintenance, Trends
When Is the Best Time to Revamp (or Re-Brand) Your Brand?
Friday, 13 July 2018
Everywhere you look, there’s a name, slogan, or sign from a famous company. Nike is “Just Do It.” McDonald’s is “I’m Lovin’ It.” You know the brands immediately. Unfortunately, branding is a bit more complex now. There’s a lot of competition out there. A good brand should deliver the message clearly, confirm credibility, connect with
- Published in Brand Identity, Content Marketing, Trends
What Kind of Content Should You Have On Your Business’ Website?
Wednesday, 11 July 2018
Let’s be clear: if you’re a business owner, you need a website. Why? For one, your customers expect you to have one. For example, instead of looking for your information in the phone book, they’ll look you up online. Second, 31% of referrals come from social media. You need a strong online presence to gather
- Published in Content, Engagement, Website Content
How SEO and Web Design Work Together to Boost Site Traffic
Thursday, 05 July 2018
Did you know that your website has a lot to do with your SEO performance? Search Engine Optimization (SEO) is a powerful digital marketing tool every business owner can take advantage of. The right SEO campaign can boost your Google rankings, driving traffic to your website and other platforms. There are plenty of SEO tricks
- Published in Design, Search Engine Optimization
5 Tips for Offline Marketing Success
Monday, 02 July 2018
Did you know print marketing has a 120% ROI? Although you may specialize in digital media, crossing over to offline marketing will still bring extra traffic to your site. We’ve done the research for you and narrowed down 5 of the best options for offline marketing success. #1 – Interviews Journalists from online magazines and
- Published in Marketing, Networking
5 Website Copywriting Tips for Boosting Sales
Monday, 25 June 2018
Is your website copywriting making you money? Website copy is a valuable tool that can drive site traffic, engage your target audience and grow your business. But if you’re still waiting to watch your content convert to sales, you may need a different approach. Here are some tips to make your website copy work for
- Published in Content, Content Marketing