10 Best Practices for Email Marketing
Friday, 29 May 2015
We know for some of you, email marketing may seem like a task you don’t have time for, but staying in touch with customers is a necessity, especially for small businesses. Taking the time, at least once a month, to send out an email will help keep relationships going. There are some email service providers
- Published in Email Marketing
Does My Business Need a Website?
Monday, 18 May 2015
This is a common question. As mobile apps and social media outlets (Facebook, Twitter, Google+, and LinkedIn) are becoming more sophisticated and business-oriented, some company owners are left wondering if websites have become a thing of the past. It may seem tempting to forego a website, and just set up a Facebook Business page. After
- Published in Business Success
Get Mobile
Friday, 08 May 2015
If your website isn’t mobile-friendly, you may be left behind Whether your business is based in Danbury, CT, or New York City, NY, having a mobile website is no longer an added benefit, it’s a necessity. When was the last time you saw a person simply doing nothing? Whether we’re standing in line, sitting on
- Published in Mobile
Is Free (or cheap) Website Really Doing Its Job?
Wednesday, 15 April 2015
So much on the Internet is free: videos, party invitations, calendars, spreadsheets, photo storage, anti-virus software… the list goes on. It may seem foolish to pay for something online when so much is free, including web site development. However, when it comes to building a web site, you get what you pay for. A free
- Published in Website Basics
What Should You Look for When Hiring a Website Professional?
Thursday, 09 April 2015
Trying to create an online presence all by yourself can be a daunting process. You need a website that looks professional, stands apart from the competition and represents your company well. So how do you know that you are hiring the right person/team? We’ve seen people fall victim to poorly chosen web professionals again and
- Published in Business Success
Search Engine Optimisation to Improve Fairfield Businesses
Thursday, 19 March 2015
We have all heard the phrase “search engine optimization” or SEO and understand how it is important for our website but actually knowing what to do in order to improve it may not be the case. There are various software packages that can help to identify your rankings and compare you to other businesses so
- Published in Search Engine Optimization
Using Traditional and New Marketing Methods in Milford
Thursday, 05 March 2015
It is interesting that since the internet marketing has changed many firms have switched to solely marketing through a website or perhaps social media. However, the old marketing methods are still used by some companies. There are people that think that business cards, brochures and telephone directory listing are old fashioned and not worth bothering
- Published in Marketing
Best Conferences for Marketing and Web Professionals – April and May 2015
Tuesday, 03 March 2015
If you’re like many busy business professionals, finding the time to get to a great conference can take some planning ahead of time. Our Optimum Systems Online clients know the feeling, too; that’s why we did some research to find some great conferences that will be coming up in about a year or so. That
- Published in Entertainment, Search Engine Optimization, Tradeshow
Spending Money on Marketing in the Current Economic Climate in New Haven
Thursday, 26 February 2015
It is still a scary time for businesses at the moment. There is not limited amount of money circulating in the economy and it means that people are not spending as much as they did in the past. This means that companies are struggling to make a profit, even the big ones. Therefore any expense
- Published in Saving Money