Keeping Employee Costs Down

As famously said by Daniel Defoe, “Things as certain as Death and Taxes, can be more firmly believ’d.”  In business, there are few expenses that “as certain” and they usually include everyday items, such as office supplies, electricity, and rent.  Of course, if you are large enough to employ staff members, that’s an added cost

Stalking as an Advertising Strategy?

The advice is simple: “If someone looked at your product and added it to their cart, they are interested in it.  Why not just reach out to them again to remind them to buy it.”  Sounds great at first, but how would you feel if the tables were turned?  Do you enjoy being stalked for
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Must have Magento Extensions

You’ve heard about how great Magento is, and you’re ready to make it your new content management system (CMS.)  That’s a great start, but now what?  Just having a site set up isn’t enough for most businesses these days, particularly if you’re planning on providing your visitors with an optimal experience when they land on

Piwik Analytics

How do you know if you have a great website? You can go ask all of your friends if they like your site, but that’s not exactly giving you the concrete data that you need to properly assess the good, the bad, and the ugly (plus, if you have good friends, they’ll lie to you
Very few professionals can make their business successful without leaning on the help of other great professionals. Web designers need companies to design for; advertising agencies need someone to advertise for; marketers need great advertising and websites that will make people want to learn more about their product and company. Networking is key, and there
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How to Keep Project Costs Under Control

From beginning to end, Project Planning is an enormous undertaking that involves considerations of all types. At the top of any project’s priority is the need to keep project costs under control. If costs start to skyrocket, the project can be thrown off track very quickly, and it can result in significant damages to the
One of the best ways to make your mark in the marketing, advertising, or web worlds is to mix and mingle with some of your peers and colleagues. Each year, there are some amazing conferences that take place all over the country and all around the globe that can help you make some great connections
Every day, small business owners are faced with difficult decisions… but most of them come down to a balance of cost and quality. Because of this simple truth, companies catering to small business are changing their strategies and accommodate by creating high quality options at low pricing. This is especially true when it comes to

Top Conferences for 2014

The summer months bring big conferences for marketing, advertising, and web professionals all over the world. If you’re looking for a great way to spend a few days networking and learning more about your craft, check out some of these conferences.             July WDCNZ. This conference is made for web
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