Common Financial Mistakes of Small Businesses
Tuesday, 15 July 2014
Nobody likes paying taxes, but as Benjamin Franklin has been quoted as saying, “In this world nothing can be said to be certain, except death and taxes.” Optimum Systems Online clients don’t want financial penalties any more than you do, so we’ve taken a few moments to assess some of the most common tax mistakes
- Published in Business Success, Saving Money
8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign
Tuesday, 08 July 2014
If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
- Published in Business Success, Social Media, Website Basics, Website Content
Common Mistakes of Responsive Themes
Tuesday, 24 June 2014
The goal of every website is to have the visitors respond… by making a purchase, learning new information, acquiring a service, or spreading a message. Even though the ultimate goal is a positive response, all too often, websites find themselves repeating the same core mistakes and sending their visitors elsewhere. When you’re creating or
- Published in Business Success, Website Basics, Website Content
Setting Project Priorities
Tuesday, 17 June 2014
For some people, flying by the seat of their pants is just an inherent part of their personality. They enjoy spontaneity, they prefer to learn as they go, and they aren’t big fans of plans. If you’re one of those “fly be the seat of your pants” type of people, it may be difficult for
- Published in Business Success
The Value of a Good Project Leader
Tuesday, 10 June 2014
A project, any project, is multi-faceted. Each project involves a lot of people that are experts at what they do, and there are a lot of wheels turning at all times. There are deadlines and milestones. There are personalities and people. There are wants and needs. Even the smallest project in the tiniest of companies
- Published in Business Success
Comparing Hourly Cost vs Per Project Cost
Tuesday, 03 June 2014
When you’re setting out to work on a new website, it goes without say that cost is a vital component in the decision-making process. Whether you’re a consultant or company that will be doing work for someone else or you’re a person or company that will be hiring others to help with your project’s lifecycle,
- Published in Saving Money
What Does Open Source Mean?
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Content, Website Creation
Open Source
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Creation
The Benefits of Working with Optimum Systems Online
Friday, 23 May 2014
You’ve spent your time cultivating and creating from scratch something that is unique and new, attracting customers through your own hard work and determination. Now you need a website that will represent you perfectly online… but you don’t have the knowledge, skill set or experience to do it yourself. Unfortunately, you have to put this
- Published in Business Success