The Myth of the Freelancer
Friday, 27 December 2013
Finding a friend-of-a-friend who makes websites might sound like a good idea. You hear that there are many benefits to using a freelancer. After all, you are getting everything you need from one source. Well, think again as we review the common myths of hiring a freelancer:
- Published in Business Success, Saving Money, Website Basics, Website Creation
Selling New Ice to Existing Eskimos
Friday, 06 December 2013
Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place? How many times have you wondered why new customers get various perks when you see or hear ads? When’s the last time that you noticed that companies
- Published in Business Success, Email Marketing, Saving Money, Social Media
Thank You from the OSO Team
Wednesday, 27 November 2013
To most people, Thanksgiving is just an excuse to eat turkey and watch football, but to me, it is so much more. As an immigrant who was raised overseas and moved to the US in my later life, Thanksgiving is a celebration of the wonderful opportunity I was given. Thanksgiving is a time for me
- Published in Business Success
Why aren’t you converting sales?
Friday, 25 October 2013
So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up
- Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media
Should You Hire a Marketing Agency?
Friday, 06 September 2013
Before you head out in search of a Marketing Agency for your business, it’s a good idea to take a moment to look over the pros and cons. Agencies offer many advantages, but there are also disadvantages to consider before handing over control of your business’ marketing.
- Published in Business Success, Marketing, Saving Money
How Online Stores Make You Spend More Money
Thursday, 22 August 2013
The wisest shoppers are fully aware that stores on the street implement a whole host of tricks to get customers spending. But physical stores aren’t the only ones at it. Online stores have a few tricks up their own sleeves. Larger Carts: A very simple technique for physical stores is to increase the size of
- Published in Business Success, Website Basics
Customer Surveys: Is your company a hit or a miss?
Friday, 09 August 2013
How do you know what your customers are thinking without asking them? You really don’t. There is nothing more beneficial to a company than the insight of their target consumers. With this knowledge, a company can decide where to focus its ad spend, what new products/services to consider, how to stop wasting money and how
- Published in Business Success
Is a Cheaper Hourly Rate Always Cheaper?
Friday, 26 July 2013
Whenever speaking to new potential clients, we are surprised by the simplistic view on hourly rate. People want to know if you have the lowest hourly rate, but never inquire who has the best rate. Isn’t the lowest rate the best? Not always. Imagine you have two companies offering the same service. Company A charges
- Published in Business Success, Saving Money
At the End of Celebrity Endorsements
Friday, 12 July 2013
Years ago, a celebrity endorsement could make or break a company, but it appears that those days are over. Whereas businesses used to pull out their wallets to pay the hottest celebrity of the moment to be in their commercial or ad campaign, the “average Joe” is now in much higher demand. This can be
- Published in Business Success