How to Outsource Web Development (Without Hurting Your Site)
Friday, 25 August 2017
Your company’s website is, without a doubt, your marketing lifeline. And there’s never been a more crucial time for businesses to have an online presence. The quality of a website and its traffic rates can make or break a business in this day and age. In fact, the majority of consumers today use the internet
- Published in Lifestyle, Business Success, Development, Website Creation
The Difference Between Web Design and Development
Tuesday, 22 August 2017
These days, it seems everyone you meet is either a web designer or web developer. This comes as no surprise since one study estimates there are around 21 million web developers worldwide. It’s harder to pin down the exact number of web designers, probably because their job description is even vaguer. After all, web design and
- Published in Business Success, Design, Development, Lifestyle, Website Creation
5 Stats That Will Make You Monitor Web Performance
Friday, 18 August 2017
Whether you just launched a new website or you’ve managed one for years, you may wonder if it’s really necessary to monitor web performance. There are many proven ways to drive more traffic to your site. But if users arrive at your site and it takes too long to load, they’re not going to stick
- Published in Business Success, Lifestyle, Marketing
5 Hidden Benefits of SEO That You Missed
Friday, 11 August 2017
By now, you’re probably aware that SEO is one of the most important tools a business has. In fact, when used effectively, SEO can boost engagement by 2,000% and even increase revenue by up to 40%. Those huge numbers can’t be ignored! Even if you have the perfect SEO plan, there may be some hidden benefits
- Published in Business Success, Search Engine Optimization
Can You Guess the Top Web Development Trends of 2017?
Monday, 07 August 2017
Web development is progressing at an unprecedented rate. Something that was popular one year can easily be considered ancient news by the following year. If you want your online presence to grow, it’s vital that you stay on top of these trends. But with new web development trends popping up every few weeks, it can
- Published in Business Success, Development
What You Should Know About Offshore Web Development
Friday, 28 July 2017
Maintaining a current online presence is as important as ever in today’s market. No matter what type of business you’re in, your website is the calling card and information headquarters for your company. When potential clients search for a product or service in your industry, the first thing they do is search online. Customers expect
- Published in Business Success, Development, Website Creation
I have a website, now what?
Monday, 17 July 2017
So, you have a website now? Whether you are hosting on a free domain or have purchased your own it is important to have a game plan for what to do next. Sometimes it can be a bit daunting to start customizing a website, and even more frightening to begin adding content to it. Most
- Published in Business Success, Website Content
When Marketing Agencies Need Web Developers
Thursday, 05 January 2017
Many marketing agencies design web sites, but designing is not the same as programming a fully-functioning site. See “Web Designer vs. Web Developer.” Agencies often turn to web developers for help with the programming portion. That’s where companies, such as Optimum Systems Online (OSO), come in. Once a marketing firm creates the look, layout, and
- Published in Business Success, Marketing
How To Drive More Traffic To Your Web Site
Saturday, 05 November 2016
From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more
- Published in Business Success, Marketing