From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more people to visit my website?”
Today, most professionals have a web site. This means there are more web sites on the internet than ever before – more competition. See “Does my Business Need a Web Site?” In a vast sea of competing web sites, how do you make yours stand out? How do you drive more traffic to your site?
AN AMAZING WEB SITE
First of all, take a step back and pretend you’re a potential customer. Is your web site a good web site? To keep people from exiting your site too quickly, you have to provide them with a place that is visually stimulating, easy to navigate and has a clear call to action on every page. Make it clear to your visitors what your web site is for and what you want them to do, whether it’s calling you for more information, signing up for a newsletter, or coming to your place of business. See “Is Your Free (or Cheap) Website Doing its Job?”
If you aren’t happy with your site, OSO can design one specific to your purpose.
To drive more people to your web site, you’ll need to make sure people find you first. We’ve all heard of search engine optimization (SEO) and understand the importance of having the right keywords. There are various software packages that can help identify your rankings and compare you to other businesses to give you an idea of where to improve, but this can be a daunting task. Many businesses are turning to marketing firms for help in this area. See “Search Engine Optimization to Improve Fairfield Business.”
Long-tail keywords go one step further in SEO by grouping together primary keywords that specify your offerings. For example: If your business is a carpet cleaning business, you might include the phrase “Danbury office space hard floor stripping, waxing and buffing,” rather than simply “cleaning.” Think about how many competitors will pop up on a search for “cleaning services.” If you use more specific keywords (long-tail keywords), your website will certainly pop up higher on search results for someone searching for your specific product. OSO Web Studio can help you determine the best long-tail keywords for your web page.
BLOG AND KEEP BLOGGING
Recent statistics revealed that marketers who blog consistently will acquire 126% more leads than those who don’t. Because regular blogging shows the Google search engine that your site is alive and fresh, Google will reward you by placing your business higher on search results. Write blogs related to your business that are interesting and informative. After all, you are the expert in your business. Post those blogs on your web site, then, drive traffic to your site by including links to your new post via email blasts social media (Facebook, Twitter, LinkedIn, Instagram…) and other web sites. Promoting your blogs on other relevant sites is a great way to reach a new audience. Try submitting to Stumble Upon and Reddit. If writing is not your thing, OSO has staff writers to help you.
On every blog, you’ll want to include links back to your previous posts and to different parts of your website. This will keep readers on your site longer and more engaged in your product. A fun blog to write – which will do wonders for your SEO – is to create a “Top Ten” post that is relevant to your business. If you own an auto repair shop, for example, you might post one called “Top 10 Blogs by Experienced Car Mechanics.”
USE SOCIAL MEDIA
One of the biggest ways successful Fairfield County companies are driving traffic to their websites is by advertising their sites through social media. This is, by far, one of the cheapest ways to market your website. Tweet a link with an effective introduction about what readers will learn from your new blog. On Facebook, post an attractive picture of your product or a special you’re running and include a link to your web site. Try different forms of social media to cover all spectrums of your audience. Most people don’t realize that of all social media sites, YouTube drives the most engaged traffic with an average of 2.99 pages per visit. Try posting a how-to video related to your product. Think like a buyer: What type of pictures, blogs and videos would you be interested in?
Make your content easy for others to share. Install prominent sharing buttons for Facebook, LinkedIn, Google+, Twitter and Pinterest on your web site’s home page. At OSO, website development is our specialty. We can design your site to make it easy to share.
We understand driving more people to your web site is crucial to the livelihood of your business. OSO has professional web site developers with keen expertise on SEO and online marketing. It’s easy to Contact Us for a free quote.
If you live in the Fairfield County and Greater New York area, come meet us in person. We can help you professionally market your business.
OSO Web Studio
36 Mill Plain Rd, Suite #302,
Danbury, CT 06811
Phone: (203) 942-2883