Your website only has 10 seconds to make a strong first impression on visitors. Otherwise, visitors will leave without converting into a lead.
In fact, design has a 75 percent influence on your credibility, too. Without credibility, consumers might decide not to trust you. They could take their business elsewhere as a result.
Here are seven essentials you need for effective landing page design. With this landing page optimization checklist, you can generate more conversions. Then, you can boost sales and improve your ROI.
Stronger landing pages can improve your pay-per-click advertising and other marketing efforts, too. Give your business a boost with these seven landing page best practices today!
1. Keep the User Experience in Mind
Nearly 90 percent of consumers won’t revisit a website after a single bad experience. As you work through this landing page optimization checklist, focus on the user experience (UX). A positive user experience will encourage people to explore the page.
If they leave without clicking around, you could miss the chance at a conversion. Your bounce rate will start to increase, too.
A high bounce rate could impact your search engine optimization (SEO) efforts. You might struggle to draw future customers to your landing pages as a result.
Instead, improve the user experience by:
- Organizing your navigation
- Making sure pages load quickly
- Maintaining brand consistency
- Adding negative space (giving content space to breathe)
- Improving your forms
- Adding a chatbot
Before you work on the landing page design, think about the page’s main objective. What purpose does the page serve? What action do you want visitors to complete?
If you don’t have a goal in mind, you could confuse visitors.
You can also optimize your landing pages for conversions by removing distractions. For example, make sure there aren’t too many pop-ups on your site. Pop-ups could distract the visitor from accomplishing the main goal.
It might frustrate them into leaving, too.
Consider working with an experienced web design and development agency as you work through these tips. They’ll make sure you follow landing page best practices with the UX in mind.
2. Speed Up
About 40% of people will stop engaging with a slow website. In fact, conversions can drop up to 20 percent for every second of load time, too.
When your load speeds go from one to 10 seconds, the probability of a bounce increases by 123%.
Instead, run your website through Google’s PageSpeed Insights. Determine what’s causing your site to lag. For example, you might need to consider your website hosting.
Speeding up your load times will improve the user experience. Visitors will have an easier time finding what they need. They might convert on the page before leaving, too.
3. Go Mobile
As you work through this landing page optimization checklist, consider the mobile version of your site. Run your site through Google’s Mobile-Friendly Test to make sure you’re optimized. If you’re not, talk to your website design and development team.
Without a mobile-friendly site, you could lose potential customers.
In fact, consumers who have a negative experience on mobile are 62 percent less likely to shop from your brand. A one-second delay in mobile loading can hurt conversions by up to 20 percent.
Make sure your site is optimized to help on-the-go consumers.
4. Stay Secure
You might lose a conversion if your website isn’t secure.
Consumers are more aware now than ever of who they trust with their private information. If your website isn’t secure, they might not fill out a form or make a purchase. Meanwhile, you could leave your visitors vulnerable to hackers.
Instead, make sure your website has an SSL certificate. Add a privacy policy to your site, too.
5. Adjust Your Forms
When improving your landing page design, it’s important to consider your forms. If your forms aren’t easy to use, you’ll lose a conversion.
Try to keep your forms as short as possible. For example, you can ask visitors for their name and email address.
A short, simple form is easy and fast to fill out. If your form has too many fields, people might not complete it. They could leave your website without converting instead.
Consider where you place your forms, too. You can use a heatmap to determine the best placement. Otherwise, place the form above the fold.
Add an eye-catching call to action button in the top right corner of the navigation bar, too. Give visitors more than one way to convert on the page.
You can also add a call to action button at the bottom of the page or footer.
6. Use Compelling Copy
If you want to optimize your landing page design for conversions, consider your copy.
First, research your target audience. The more you know your customers, the more likely you’ll appeal to their needs. You’ll have an easier time persuading them to convert on the page.
Make sure to place the value you’re offering customers above the fold. Show them you’re able to solve their problems.
Then, create urgency. Adding urgency can help push visitors to convert.
Consider answering questions with an FAQ on the page as well. Otherwise, use A/B testing. Determine what headlines, call to action language, or body text best appeals to your audience.
7. Establish Your Credibility
Consumers won’t shop from your business if they don’t have a reason to trust you. As you work through your landing page optimization checklist, consider establishing your credibility.
For example, you can mention any professional organizations you’re a member of. Consider adding customer reviews to your website, too. Customer reviews can help you foster brand trust.
You can also add star ratings or feed reviews from your Google My Business listings. Consider using a plugin to display user-generated content, too.
Adding social proof to your landing pages will encourage more people to trust your business. They might decide to give you a try and convert as a result.
Quick Conversions: Seven Landing Page Design Tips for Online Success
Start driving more conversions on your website this year! Get started with these seven landing page design tips. With these tips, you can draw more people to your business.
You can boost sales, book appointments, and improve your ROI with ease. You don’t have to improve your landing pages alone. We can help.
Contact our team today to get started.
