Having a beautiful small business website design is crucial for getting higher revenues. The stats show 38 percent of people won’t stick around on a site with an unattractive layout. As such, you need to do all you can to improve it.
Websites are important for small businesses due to several reasons. They provide visibility, an online presence, and low-cost advertising. Moreover, they increase sales, and customer accessibility and engagement.
These benefits will come if you know everything about small business website design. Keep reading to learn some key ideas.
Key Ideas on Small Business Website Design
Getting your website right not only boosts your revenues but also your brand. It tells online users that you made the effort to create something worth viewing. It also tells people you have a professional approach to your business.
Here are some important things to know about small business website design:
1. Hire the Best Designer
One mistake companies make is to get a random designer to put up a quick website. This often backfires because links don’t work, the content is sloppy, and the design is poor. Moreover, potential customers are put off by the slow and non-friendly design.
As such, you should hire the best website designer available. This individual will give you expert design insights and better search engine rankings. They’ll provide better site security and continuous site upgrades as your business grows.
2. Go For a Simple Yet Expressive Design
Complicated websites look cluttered and difficult for web visitors to use. A better alternative is to go for a simple yet expressive design. This means the site will be easy to use but still highlight the company’s brand.
Simple websites display the contact information, about us page, and other menu options. Users can see where the subscription or login areas are. Plus, the site admin organizes the content properly on the pages.
3. The Website Should Have a Working Mobile Version
Small businesses should have mobile-friendly websites because users browse using their smartphones. This site should have many of the features found in the desktop website version.
Consider the different types of smartphones and tailor the sites to fit in each. Avoid adding software that clashes with mobile platforms. Also, don’t overload the site with unnecessary content.
4. Choose the Right Color Combinations
Decide early what colors you want for your site. Yet, remember colors affect people in different ways. Since colors affect emotions, choose the ones that fit your company’s brand.
For example, red can represent romance or danger. Green is about nature and growth while yellow is about joy and energy. Use complementing colors to show off your site.
5. Use Search Engine Optimization (SEO)
SEO is one of the most powerful features of a great website. Using SEO techniques in the content will boost the website’s search ranking. This helps online users find your company much faster.
Moreover, SEO also improves how users navigate the site. They find the content they are looking for as well as links to other relevant information. Keeping people on the site longer increases the chances of a sale.
Learn More About Website Design, Development, and Marketing
The tips above will give you a great website that draws a lot of traffic. The more visitors you get, the more chances you have to get a sale. Plus, if users like your site and its content, they’ll refer other people to you. This will boost your company’s reputation.
Contact us to learn more about website design, development, and marketing.