How many times have you ever found the thing that you were looking for on the second page of the Google search results? The answer is probably never. That’s because around a third of all internet users will find what they’re looking for in the first result.
The majority of the rest will find it in the top five results. By the time you get to the tenth position, the percentage of users that click on the link drops to virtually zero. So how do you boost your Connecticut SEO ranking? With a great SEO strategy, that’s how!
In this article, we’ll look at five of the easiest ways for you to boost your Google ranking and increase your organic traffic.
What Is SEO?
Before we delve into the nitty-gritty, we, first of all, need to tackle the question ‘what is SEO?’
SEO stands for search engine optimization and it is the practice of making your website rank high in the search results so that you can boost the organic traffic to your site.
There are around 1.7 billion websites on the internet. Do you ever wonder how they all get ranked and sorted by the search engines?
When you type in a query on a search engine, the results it returns will be deemed as the most relevant to your search term. It’s the aim of the search engine to get it right the first time, therefore, the top result should be the most relevant. It should also load up quickly and work on any device.
There are around 200 different ranking factors that decide your position in the search engine results. These include page load speeds, the age of the website, how many other sites link to it, and much more.
There are four main branches of SEO. These are:
- On-page SEO- everything associated with the content on your site
- Off-page SEO- everything you do away from your site to boost your ranking
- Technical SEO- everything you do under the hood to boost your ranking
- Local SEO- everything you do to promote yourself online in the local area
Let’s look at some of the ways you can improve your Connecticut SEO ranking.
1. Optimize Your Site for Mobile Devices
Everywhere you look people have smartphones. We’ve never been so connected to the web, and with the internet at our fingertips, more and more searches are being made from mobile devices.
For this reason, you need to ensure your website loads well on any device- especially smartphones and tablets.
You can do this by ensuring your page layout allows for easy reading on any device. You can also check that your images load up on one screen so that you’re not having to scroll to see the full picture.
2. Improve Your Page Load Speeds
How quickly does your website load up? Chances are if it doesn’t load fast enough, you’re losing out on visitors. Nobody wants to stay around for a slow website to load up.
Search engines know this fact, and page load speeds are an important ranking factor. Have a website that loads quickly and you’ll appear closer to the top of the search results and get visitors. Have a slow site and you’ll be likely to find yourself penalized and in a poor ranking position.
So, how do you speed up your site?
Firstly, uninstall and remove any unused plugins and themes. Next up, use a lazy load plugin to make sure that only the images on the screen at any given time load up instead of the whole site.
Then, turn your attention to compressing your images. Often, these are the slowest thing to load on any screen.
Finally, turn on caching for your site so that repeat visitors will get a super-fast loading time.
3. Use Keywords
One of the most important Connecticut SEO ranking factors has to do with how you use keywords. Without keywords, your content won’t be discoverable.
Place keywords naturally throughout your content. Use it in your titles, headers, SEO descriptions, and in the body of any article that you’re creating. You should try and aim to place your keywords in the introduction and the conclusion of your posts.
It’s important that you don’t just stuff your keywords in any old way. You need to make sure the content you’re creating reads well for human eyes as well as the algorithms that determine your ranking position.
4. Use Backlinks
Throughout your content, you should be sure to include a few well-placed links. You should aim to include internal links that will take users to content elsewhere on your site. This type of link is important to your Connecticut SEO ranking because it teaches the search engine how all of your content is related.
The next type of link you should include is an external link to something relevant. These will help add a sense of authenticity to your page.
You should also harness the power of link building. This means getting other, more authoritative sites, to link back to your site. You can do this through guest posting, or using a blogger outreach program.
By getting other sites to link to you, you’ll boost your authority score in the eyes of the search engines.
5. Write In-Depth Content
To ensure your website is seen as an authority on the topic you’re writing about, you should try and post in-depth content. This means including a higher word count. Usually, this means that there is more meat on the bones within your content.
If Google can choose between two sites with similar content, it’s going to send users to the site that has the bigger pages as the implication is that it offers more value.
Boost Your Connecticut SEO Ranking By Hiring the Pros
If you really want to make a big impact on your Connecticut SEO ranking, you should give serious consideration to outsourcing your SEO needs. At Optimum Systems Online, we’ll increase your organic traffic by building SEO that lasts.
To learn more about the services we offer, get in touch today.