While the most iconic logos in history have cost companies anywhere from $15 to $1 million, the power of a memorable logo is inarguably priceless. If you can spot a logo from a mile away and know exactly what product to expect, that can be worth all the money in the world. But until you have all the money in the world, you might have to put together your own real estate logo design.
Logos can be simple and based on the name of the company, kind of like the golden arches. They can also hold deeper meanings like the Apple logo and its vague association with Sir Isaac Newton.
If you’re looking for guidance on how to make a great real estate logo design, try these 5 tips to create something bold and memorable.
1. Be Different
Just because you’re in the real estate business doesn’t mean that you have to stick with the tired old tropes of using houses, buildings, and cranes in your logo. You can add different objects and symbols that feel unique to what your company does.
If you’re in a particularly sunny area of the world or a region that has a unique characteristic, allude to that in your logo. If your logo looks too generic, you need to start over with a complete redesign of your logo.
2. Explore Your Name
Think about what kinds of images or ideas you could associate with your name. Be loose and experimental with the kinds of associations you draw.
If you can connect your company’s name with a simple image, you could use that single image as a marketing tool. People will then see the logo on a faraway billboard or stamped on the corner of a business card and know what to expect.
3. Use Unique Typography
While a simple image can be useful, choosing the right typography or font for your business can have a similar effect. A unique style of type can say a lot about your business. You can project professionalism or approachability.
Avoid anything too playful because you want your real estate company to be taken seriously. But being a human and approachable company isn’t a bad idea in the world of real estate.
4. Find Unique Colors
Check out what kinds of colors your competition is using. While you don’t need to go overboard with a psychedelic color theme, having a few unique colors that no one is using can be an advantage.
Figure out who you’re trying to target and find tones or contrasting colors that will stand out from the rest of the crowd.
5. Don’t Be Afraid of Personality
Everyone has a unique approach to the kind of home they are looking to settle down in. Every approach to real estate marketing is also unique. So many homes have quirky layouts, patterned wallpaper or fixtures that let you into the unique personality of that home and the people who built it.
Don’t be afraid to let your clients know a little bit about you through your logo.
Make Your Real Estate Logo Design Memorable
The most important thing for your design is for people to be able to see it and have an immediate association. It can be with someone they’ve dealt with or it can just be that they’ve seen it everywhere. Make a design that people can’t get out of their head and you’re sure to see your company grow.
If you’re ready to start marketing with your new logo, contact us for more tips on how to get your logo out in front of your clients.