Did you know that Pinterest has witnessed the largest growth of visitors in the last year, more than any other Social site? (Over 1,000%!) It has turned housewives into major online celebrities with millions of followers and has quickly become the one of the most used Social Networks.
With the growing audience, Pinterest is a Must-Have social scene for many businesses, particularly image/product based ones.
Inspiration Boards: Start by creating some “inspiration boards”. Choose a variety of themes that ideally fit your company. For example if you’re a phone or electronics shop you can include boards for “gadgets” “cool technology” and “new phones”. Try to stick with your topics as people might get confused if you start to re-pin something completely unrelated to what you do.
Your Content: Next you will want to create boards for your own content. The posts that work best on Pinterest are images, something to catch your follower’s eye. And rather uniquely to Pinterest, very tall images actually work well with its layout and will take up more space on a user’s homepage, ensuring that it won’t be missed.
Re-Pin: Some of the most popular Pinterest users have gained their popularity by simply re-blogging what they like. Even if you have something unique to share, a major part of your approach to Pinterest should be re-pinning.
Add Your Blog: If you have a blog and want to share it with your new followers, create an image to represent it and provide a link to the blog along with a short description to entice the reader in.
Be Active: The number one rule for Pinterest is Be Social! You need to dedicate time to re-pinning, commenting and liking other people’s posts. Not only does it mean your name is more likely to be seen but you will help to give the impression that you’re friendly and supportive of others.
Do Research: If you want to get a better understanding of what’s popular on Pinterest, have a look at http://www.repinly.com/ This sight will show you the most popular pins, the best users and what’s trending right now.
Building a base of followers on any Social Network can take time but it’s important to keep at it. Eventually your hard work will pay off and your business will see the benefits!
If you enjoyed this blog, you may also enjoy reading, “Building a YouTube Following”