Are you looking for ways you can increase traffic to your website? Do you want to give your website an update, but aren’t sure what to do?
Having a good website design is key for having a successful website. Website design can make or break a user’s experience. If your website is too outdated, it could be distracting or even hard to use.
Keeping up with current website design trends can help you keep your audience engaged and maintain their interest. If you are looking for inspiration to update your website, check out this guide for the best website design trend ideas for 2021.
Horizontal scrolling is a unique way to navigate through your content. This works well with grid-like templates or if you are displaying a gallery of photos. It is also a great way to capture your audience’s attention since it is not a scrolling pattern that you see often.
Using horizontal scrolling in your website design is a more cutting-edge trend. This will set your website apart from your competitors.
The use of retro fonts on your website is a great trend to follow to help you to connect with your audience nostalgically. You can use them for promotional purposes, or you could just create a modern website with a retro look.
With many nostalgic trends coming back into style, this is a great way to connect to your target audience. This will also help to keep them interested and engaged.
Use of Multimedia
Multimedia experiences are a great way to present your content or products on your website. Having more viewing options for your products, creating audio or video alternatives to text, or even bringing in extra photo elements can make the user’s experience more enjoyable.
It also allows for your website to attract a broader audience base, as this will increase your accessibility and usability. This ultimately results in more traffic for your website.
Parallax animations are a really interesting way to display your content. Overlaying different elements in animations creates an optical illusion effect. This will catch your audience’s attention and keep them interested.
Be careful not to overuse this element for your website design. Too many moving elements can be distracting, and even take away attention from the most important elements on your website.
A couple of parallax animations throughout your page can create a unique user experience and will help your audience to remember your website.
Questionnaires are a great way to engage with your audience and allow them to choose the content they see based on preferences. Incorporating a captivating questionnaire on your homepage for your audience to use is a common trend in 2021, especially for eCommerce websites.
Not only does it create an interesting and interactive experience for your customers, but it also allows you to collect data from your audience. You can then use this data to help you make a better user experience, catering your website design and content towards audience feedback.
Interactive Augmented Reality
Interactive experiences are a great way to catch your audience’s attention. You can create augmented reality experiences to allow your audience to interact with your products or content. This will give them a better understanding of what they are looking at.
This will help them to better make decisions and can help you to increase your conversions. This is one of the best website design ideas for eCommerce websites in 2021 because it is not only a memorable experience but will also help you make sales.
Muted and Soft Colors
Having a soft, muted background is a common website design trend in 2021 because it is easier to look at. Having a website that is easy on the eyes allows your audience to comfortably navigate through your website until they find what they are looking for.
Having too many loud or bold colors can appear chaotic on a webpage and can be hard to look at. This can cause your audience to prematurely leave your website before completing a transaction.
Muted and soft colors for your website background will also help to contrast and emphasize any elements that you are trying to promote. Product images will stand out against a soft background, rather than add to the noise in front of an overly vibrant background.
Geometric Shapes and Grids
Using geometric shapes and grids in your website is a fun way to add style and follow modern trends without overpopulating your website with too many elements. Geometric shapes are easy to look at and help to make your content look more organized.
You can utilize geometric grids to display product images. You can also use them to organize your multimedia elements. You can even combine this trend with the horizontal scrolling trend for an extra modern take on designing your website.
Adding in simple, geometric shapes to backgrounds, behind multimedia elements, or in your logo will help to make your website appear professional and modern.
Website Design Trends to Keep Your Website up to Date
If you are wondering how to design a website that will keep your audience engaged, following these website design trends can help you achieve that. Understanding the importance of web design is the key to keep your audience engaged.
By adding in different media elements, following color trends, and incorporating more ways for your audience to interact with your content, your website will be up to date with all of the latest website design trends.
Are you looking to hire a professional website designer to help you create the perfect website? Contact us today to find out how we can help you increase traffic on your website and create happy, satisfied users.