I have a website, now what?
Monday, 17 July 2017
So, you have a website now? Whether you are hosting on a free domain or have purchased your own it is important to have a game plan for what to do next. Sometimes it can be a bit daunting to start customizing a website, and even more frightening to begin adding content to it. Most
- Published in Business Success, Website Content
OSO Web Studio: On the Cutting Edge of Web Design
Tuesday, 06 June 2017
The world of digital marketing changes rapidly. At OSO Web Studio we’re on top of these changes, working hard to ensure that we’re bringing the latest technologies and techniques to our client work. We bring advanced design applications, state-of-the-art programming applications, cutting edge web solutions and integrated marketing solutions to our clients. Our goal: to
- Published in Lifestyle
When Marketing Agencies Need Web Developers
Thursday, 05 January 2017
Many marketing agencies design web sites, but designing is not the same as programming a fully-functioning site. See “Web Designer vs. Web Developer.” Agencies often turn to web developers for help with the programming portion. That’s where companies, such as Optimum Systems Online (OSO), come in. Once a marketing firm creates the look, layout, and
- Published in Business Success, Marketing
How To Drive More Traffic To Your Web Site
Saturday, 05 November 2016
From Danbury, CT to New York City, OSO is seeing the competition for online marketing getting fiercer every day. Lack of website traffic is one of the biggest issues we see facing small businesses who come to us for help throughout Fairfield and Westchester counties. Businesses owners are asking us, “How do I get more
- Published in Business Success, Marketing
Is Remarketing Right For Me?
Friday, 23 September 2016
Deciding Whether Or Not To Use This Effective Online Marketing Strategy What is remarketing? As discussed in our previous blog post, remarketing, also known as retargeting, is an effective online marketing technique used to track the behavior of visitors to your website. It’s an invaluable tool which enables website owners to reach out to visitors
- Published in Business Success, Marketing
What is Remarketing?
Saturday, 30 July 2016
Also known as retargeting, remarketing is a tactic that lets you show ads to people who have visited your website before. When a person leaves your site without buying something, that person can be reminded later through relevant ads as they browse elsewhere around the internet. Retargeting can be incredibly successful and can dramatically increase
- Published in Business Success, Marketing
The Stages of Building a Website
Saturday, 30 April 2016
If you’re starting a new business, chances are you’re also launching a new website. You might be asking yourself, “Do I really need a website?” The short answer is, “Yes.” See Does My Business Need a Website. You might also be asking yourself, “What goes into building a website?” Let’s take a look at the
- Published in Business Success, Website Creation
Danbury Restaurant Week 2016
Monday, 22 February 2016
We are glad to see so many local restaurants participate in the Danbury’s Restaurant Week. Here are some of our favorites: Square One Bar & Grill, Two Steps Downtown Grille/ Ciao! Catering and Events, Mima’s Meatballs and More, Zen Restaurant. Danbury Restaurant Week will run Feb 22-28, hope to see you there! This year, Danbury
- Published in Lifestyle, Networking
A Review of the Top 5 Email Marketing Providers
Monday, 29 June 2015
From social media to email newsletters, in the last few years, most companies have turned to online marketing techniques to promote their businesses. While social media has garnered most of the attention, email marketing is still the preferred advertising tool for most companies, and sources say it’s here to stay. A 2015 Marketing Report, which
- Published in Business Success, Email Marketing