Did you know that more than 85% of brand engagement by consumers is local?
This means that targeting customers close to you is more important than ever. You’ll connect with prospects who are highly-qualified, ready to make a purchase, and likely to trust a local company more than a national one.
If you’re struggling with local lead generation, don’t despair. Making just a few small changes to your lead generation strategy can have dramatic results.
Keep reading to find out how to start boosting your local leads today.
1. Target Location-Specific Keywords
If you want to get more local leads, you need to make sure that you target the right keywords.
Instead of using general keywords like, “painting services,” try using terms like, “painting services in Florida,” or, “local painter in Orlando.” This shows search engines where you’re located and makes your site more likely to appear in searches by local people.
Avoid keyword stuffing, and make sure that the terms you use fit naturally into your content.
2. Use Search Engine Ads
AВ third of mobile searches are local, so using mobile search engine ads is a great way to reach the right customers.
You could pay to have your site shown at the top of local listings on Google, add a promoted pin to Google Maps, or target location-specific keywords.
When customers are searching on mobile, there’s a good chance that they’re looking to make a fast purchase. These ads are well worth investing in.
3. Build a Targeted Mailing List
Email marketing is a really powerful way to reach potential customers. It’s easy to segment your list according to location.
You could build your list by asking for email addresses at your physical store, offering freebies in return for signups, or sending regular educational content.
Sending special offers to local subscribers is a great way to generate leads and drive fast conversions.
4. Create Listings in Local Directories
Adding your business to local directories is one of the easiest and most effective ways to drive local leads.
Start with Google My Business and Yelp. Add details including your website URL, location, business name, and key services. If you have time, look for more niche, local directories.
Being part of directories boosts your SEO and makes it easier for customers to find you.
5. Connect with Local Customers on Social Media
Where do your customers hang out online? Facebook? Twitter?
Creating pages on these social networks is a great way to boost your online presence and connect with local people. You could promote your business in local groups, pay for ads which target local users, or post using location-specific hashtags.
Stay on top of social media marketing trends for best results.
Why Bother with Local Lead Generation?
Local lead generation is essential for any business that offers products and services in a specific geographic area. This applies whether you’re advertising cleaning services or selling shoes.
Learning how to effectively target local people will help build local awareness of your brand, increase conversions, and boost your profits.
Want more tips for marketing your business online? Visit our blog.
