The Value of a Good Project Leader
Tuesday, 10 June 2014
A project, any project, is multi-faceted. Each project involves a lot of people that are experts at what they do, and there are a lot of wheels turning at all times. There are deadlines and milestones. There are personalities and people. There are wants and needs. Even the smallest project in the tiniest of companies
- Published in Business Success
The Benefits of Working with Optimum Systems Online
Friday, 23 May 2014
You’ve spent your time cultivating and creating from scratch something that is unique and new, attracting customers through your own hard work and determination. Now you need a website that will represent you perfectly online… but you don’t have the knowledge, skill set or experience to do it yourself. Unfortunately, you have to put this
- Published in Business Success
What is Drupal and what are its benefits?
Tuesday, 13 May 2014
For many small (and big) business owners, finding a way to manage content and create a beautiful website can be a daunting and cumbersome task. Because of these reasons, projects like Drupal exist. Drupal is an open source software that is free to use, and it’s maintained by a huge community of developing experts that
- Published in Business Success, Case Study, Website Creation
“Must Have” List for Online Businesses
Tuesday, 29 April 2014
Congratulations! You have an awesome business with products and services that serve your community well. That’s fantastic, and we applaud your efforts! But… you’re not done yet. Just having a great product or service is magnificent, but if nobody knows about you, your return on investment is obviously less than stellar. There are a
- Published in Business Success, Website Basics
Business Name
Friday, 28 March 2014
Tips on Creating a Great Business Name You’ve got a great product/concept/service to share with the world. You’re ready to jump in with both feet. You want to get out there and make your first impressions count. So what are you going to call your business? Those who’ve grown up with an unfortunate
- Published in Business Success
Instagram for Your Business
Friday, 14 March 2014
If you think social media has exploded to the point that it can’t get any bigger, you’re in for a painful awakening. Sure, Facebook is the first step to finding your way into the social media channels, and Twitter isn’t far behind. Professionally, LinkedIn is just as close to imperative as you’re going to get.
- Published in Business Success, Social Media
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content