A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- What is everybody else doing? Thoroughly check out your competitors. Are there too many companies already doing what you do? Do you need to retarget your efforts to a more open marketplace? What makes you special and different? For example, if you run a hair salon in Westport, Connecticut and see there are four other salons in the area, we at Optimum Systems Online would advise you to highlight a unique service your salon offers, such as your waxing services in addition to hair services. This will help you stand out from your competitors, giving you an edge.
- Who are you talking to? A successful marketing campaign needs a clearly defined target audience. Many times, when clients come to Optimum Systems Online, their campaigns are designed to attract anyone, which attracts no one. Determine the major demographic factors of the folks that you will be talking to; things like gender, age, race, marital status, location, parental status, and annual income will all affect the type of people that you will be targeting. By narrowing down those who are most likely to purchase from you, you can create better focused and more successful marketing campaigns.
- Who are you? Do you have an easily understood and recognized identity? Imagine you own one of two Chinese food restaurants in Greenwich, Connecticut with similar names and menus. What is stopping your consumers from confusing you with the other restaurant? Why would they remain your loyal customer if they don’t know who they are being loyal to? If you make your brand unique, you will stand out and your repeat business will soar.
- How much are you worth? You also don’t want to be too low-priced or you may undercut your own profits; similarly, being priced too high could scare customers away and give your competition more business. You’ll want to find the perfect fit in terms of price while still staying true to the image you want to convey. If you’re targeting budget-conscious people, you can still offer low prices without going too low, and if you want to depict a high-quality product, a higher price might be necessary, just don’t overinflate your own value.
Whether you bring in professionals like Optimum Systems Online, or work through it yourself, your business needs a clearly defined marketing plan to succeed, and with this basic information, you can bring your business to the next level.
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