OSO Web Studio

OSO Web Studio

OSO Web Studio is a fully integrated web design and marketing agency located in Danbury, Connecticut.

Phone: 203-942-2883
Email: info@osomail.net

OSO Web Studio
36 Mill Plain Rd, Ste 302 Danbury, CT 06811

Open in Google Maps
  • HOME
  • SERVICES
    • Website Design
    • Logo Design
    • Integrated Back-end Platforms
    • Ecommerce and Online Stores
    • Mobile Websites and Applications
    • Content Management Systems
    • Email Marketing
    • Search Engine Optimization
    • Promotional and Static Websites
    • Portal and API Integration
    • Flyers and Brochures
    • Business Cards and Stationery
    • Print Ads and Magazine Ads
    • Online Banners
    • Search Engine Marketing
    • Internet Advertising
    • Web Analysis
    • Website & Email Hosting
    • Blog Creation
  • PORTFOLIO
  • BLOG
  • ABOUT US
    • About Us
    • Our Team
    • Our Process
    • Testimonials
    • Careers
  • CONTACT US
    • Contact Us
    • FAQ
FREEQUOTE
Tuesday, 02 April 2013 / Published in Networking, Tradeshow

How to be an Effective Tradeshow Vendor

Some companies think that as long as they have a booth in a show, they are increasing their potential for clients. This simply is not the case. A bad show, shoddy booth, poor presentation and bad follow-up strategy can do detrimental harm to your business.

To ensure you put your best face forward at the next tradeshow, just follow these simple rules:

1) Choose Space Carefully: Not only should you only attend the best shows, but research where the best booth space is. If possible, position yourself in on a corner and near your competitors. The corner spot will give you heightened visibility and a spot near your vendors will maximize the probability that customers who are already familiar with their brand will take the few steps to learn more about yours.

2) Décor is Key: Never cut back on your booth to save money. The only money you are saving is that of clients who would have been paying you for your time/products. A professional looking booth gives the statement that your company is competitive, takes their position in the market seriously and has the attention to detail to predict their client-needs.

3) Train Your Staff: Tradeshow presenters should never slouch, eat in the booth, or speak poorly of their company. These may all seem obvious, but when walking around a show, it is so very common to see employees looking bored, with crumbs on their clothes and food stashed by the demo products and using lines like “It is an expensive product,” “We haven’t really tested how long it will last before needing to be replaced,” and “It is pretty much the same product as XX made by YY.”

4) Network to Make Friends: Anyone can talk shop, but few strive to be memorable at shows. When encountering a potential contact, don’t just try to sell them on your product/service, try to sell them on you. You want them to trust that you won’t steer them wrong. You want them to feel comfortable talking you as a person, not just a salesman.

5) Follow-up in Time: The best method to reach out to your new tradeshow contacts is through a two-step process. One week after the show, send out a generic “Thanks for visiting, here is a link to our website, here is my contact info, we’ll be in touch soon” style email. This provides the attendee with any information that they may have misplaced when traveling back to their offices. Then 3-5 weeks after the show has ended, personally call and email every contact you have made, noting what had interested them at the show and any additional information that may trigger-their memory as to who you/your business are.

Showing at Tradeshows isn’t an ends to itself, but a tool to achieving greatness for your business. Make sure your company stands out from the crowd. Show professionalism at every turn. Be engaging. And value each and every individual who comes by your booth. Don’t just show up, roll out the red carpet of greatness!

If you enjoyed this blog, you may also enjoy reading, “Making the Most of Attending a Tradeshow”

  • Tweet
Tagged under: cost effective, saving money, tradeshow, tradeshow booth, tradeshow vendor

What you can read next

Danbury Restaurant Week 2016
5 Talents To Look For In a Web Programmer
5 Tips for Offline Marketing Success

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Analytics
  • Brand Identity
  • Branding
  • Business Success
  • Case Study
  • Content
  • Content Marketing
  • Design
  • Development
  • Digital marketing
  • ECommerce
  • Email Hosting
  • Email Marketing
  • Engagement
  • Entertainment
  • Hosting
  • Lifestyle
  • Local SEO
  • Logo
  • Maintenance
  • Marketing
  • Mobile
  • Networking
  • Saving Money
  • Search Engine Optimization
  • Social Media
  • Tech
  • Tradeshow
  • Trends
  • Uncategorized
  • Website Basics
  • Website Content
  • Website Creation
  • Website Hosting

Recent Comments

  • k. karter on 5 Hidden Benefits of SEO That You Missed
  • Oscar Morrison on 5 Hidden Benefits of SEO That You Missed
  • Derek McDoogle on 5 Hidden Benefits of SEO That You Missed
  • Henry Killingsworth on 5 Hidden Benefits of SEO That You Missed
  • Eli Richardson on 5 Hidden Benefits of SEO That You Missed

Tags

analytics brand branding Business Success Conference Connecticut content Copywriting cost effective Cost Savings Danbury Danbury CT design Ecommerse Email Marketing Email Newsletters Facebook local seo logo logo design Marketing Marketing Agency Marketing Trends maximizing time natural seo networking responsive saving money search engine optimization SEO Social Media Social Network Social Networks Strategy tradeshow trends web design web development web programming Website web site Website Basics Website Design Website Hosting Website Tips

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

ABOUT US

OSO Web Studio is web design, web development, branding, and digital marketing agency that offers professional business digital marketing solutions to companies of all sizes and across various industries. With offices in Danbury, CT, Raleigh, NC and Miami, FL – we cater to all of New York, Connecticut, Massachusetts, North Carolina and Florida.

SERVICES

  • Website Design
  • Website Programming
  • Mobile Development
  • Internet Marketing
  • Search Engine Optimization
  • Website & Email Hosting

GET IN TOUCH

Call: (203) 942-2883
Email: info@osomail.net

36 Mill Plain rd, Suite 302
Danbury, CT 06811

  • GET SOCIAL
OSO Web Studio

© 2021 OSO Web Studio. All Rights Reserved.

TOP