Are you looking for ways to grow your business and create emails that convert? Do you want to ensure that your target market is clicking and reading the content that you send to them? If so, then you need to learn all that you can about the latest email marketing trends.
Doing so can help you stay in the know about what’s working, as well as what isn’t. It’s always helpful to have a few new email marketing ideas to freshen things up.
See below for an in-depth guide on the best email marketing tips and trends that are converting right now.
1. Company-Wide Updates
At the end of the day, what’s the goal of your email marketing? To generate more sales and help customers develop loyalty with your brand, right?
To build loyalty with your brand, your target customers have to feel like they’re involved in your company somehow. They need to feel like they’re an integral piece to the puzzle (which they are, by the way!).
There’s no easier way to do that than by keeping them in the loop with moves and decisions that your company makes. The more that you update them on your small business’s news, the more that they will get involved in the brand that you’re creating. Plus, people love getting updates on brands that they support.
Take advantage of that by emailing company-wide updates to your clients. It’s a very similar concept to the way you’d pitch a business decision to your board members. These emails can update them on things like:
- New products that you’re pushing out
- New sales records you’ve broken (people like knowing that other customers are buying your products too)
- Re-branding your business logo
- Executive-level updates
- Press releases
The list goes on and on. Put yourself in the shoes of your target buyer. What would you want to be updated on? Use that as your guide.
2. Interactive Email Content
Think of your personal or business email inbox. How many emails would you say you get daily? How many of them do you pay attention to? Very few. How many of them do you click on? Even fewer. How many of them do you actually take the time to read? The fewest.
How are companies still taking advantage of email campaigns? What are the businesses doing that’s helping them see such a high rate of return on the emails that they push out?
They’re likely using some form of interactive email content. They’ve found a way to connect with their target market and create compelling emails that keep the recipient engaged.
Here’s an exercise you can implement right now: send out an email asking your subscribers to take part in a poll or survey that you’re doing. The poll can be on anything you want. For example, if you’re considering a new product, pitch the idea in an email and as clients to poll whether or not they’d be interested in it.
We’re willing to bet that that email will have the highest level of engagement you’ve seen in any email campaign in quite some time. Why? Because interactive content always yields the best results. Emails are no different!
3. Make It Personal
Gone are the days of the corporate by-the-book emails that you’ll receive from companies. These days, all successful email campaigns are personable and relatable.
Customers these days want to find brands that they trust. They get countless emails each day, the only way to pique their interest to click on your email is by having a personal vibe to your brand.
Design the content in your email as if you were holding a casual conversation with them. Try to avoid using any jargon from your industry or words they wouldn’t understand. Keep it simple.
Every email needs to have a purpose. Keep your emails as short and sweet as possible, with a personal tone to ensure the recipient reads every line.
4. Videos in Emails
Email marketing can be a huge help in developing repeat business for your company. However, there’s a struggle that all companies are facing with emails these days: copy content isn’t as grabby as it used to be.
These days, video content reigns supreme. Consumers have gradually developed a habit of zeroing in on videos over copy-based text.
Use that to your advantage! Create a few videos that you can use to plug into your emails. If you already have a YouTube channel for your business, then paste one of those bad boys on an email with a brief description!
5. The Option to Unsubscribe
You wouldn’t continue dating a guy/girl that wasn’t interested in you, why do any differently with your email campaigns? Why would you keep someone on your email list if they have no intentions of reading what you send?
Be sure to provide an unsubscribe option on your emails. This can help you keep your email lists fresh, which will help you see higher conversions. You’ll email those that want to read your content.
Giving them an unsubscribe option also helps your brand feel more personable. It shows confidence and charisma; two traits that customers flock to.
Take Advantage of These Email Marketing Trends Today
Now that you have seen an in-depth guide to the hottest email marketing trends of 2021, be sure to use this information to your advantage.
Be sure to read this article for more information on why your brand needs a strong social media presence to engage with clients. For more inquiries, please feel free to reach out to us by phone at 203-942-2883 and we will be happy to assist you further.