The holiday season attracts shoppers across all shopping platforms.
Digital marketing trends in 2017 are not the same as they were last year. In a technological world, staying on top of these trends will help you maximize sales.
These 5 tips will teach you about the hottest digital marketing trends for this holiday season.
1. Go Mobile
A study shows that 4 out of 5 shoppers use their mobile phone to shop. This means consumers don’t wait until they sit in front of their computer to do it.
The best digital marketing trend is investing in a well-developed mobile site. A mobile website should be easily accessible and make it easy to shop.
Slow mobile sites make it difficult for shoppers and they often don’t complete the sale.
Going mobile also means having easy forms of payment. The mobile paying transaction should be seamless. Instead of only taking credit card payments try adding alternate forms, such a PayPal, Amazon Pay, and Apple Pay.
2. Find Influencers
The way retailers advertise has changed dramatically over the years. As technology gets easier and more accessible it’s hard to maintain a more personable reach.
Influencers close the gap between the retailer and the consumer. Even well-known companies partner with influencers to get their products across.
Consumers find influencers relatable because they are people like them trying out different products and offering full reviews. When people hear from others how a product works, they are more likely to buy it.
3. Personalized Reminders
A big trend for 2017 is personalized advertising. This means when a shopper visits a product site, it will keep showing them reminders.
Most websites have advertising content on the top of the page or sidebars. A reminder will follow a consumer from page to page based on what they searched.
Let’s say someone looks up a pair of boots on a shoe website and doesn’t buy them. On the next site, those boots might pop up and they’ll be reminded of them.
4. Shareable Content
When advertising content is easily shareable, it has a wider reach. Products should be easy to share across different platforms such as Facebook, Instagram, and Twitter.
If you advertise using photos, then Instagram followers can share your stuff on their Facebook or Twitter within seconds.
Pinterest boards have also revolutionized the way consumers shop for products. When they search an item, it will give them options to shop right away.
Video advertising can help boost product sales quickly due to its sharing potential.
5. Shopping Through Apps
Mobile supported websites are important, but so are mobile apps. Consumers don’t even have to go online to search for products when they can just tap on the mobile app of their favorite store.
A mobile shopping app already has all of the client information saved. No need to worry about constantly logging in.
Digital Marketing Trends: Final Thoughts
We hope these 5 marketing trends will help you stay ahead of the competition this holiday season.
If you want to learn more about our website services, contact us today.