OSO Web Studio

OSO Web Studio

OSO Web Studio is a fully integrated web design and marketing agency located in Danbury, Connecticut.

Phone: 203-942-2883
Email: info@osomail.net

OSO Web Studio
36 Mill Plain Rd, Ste 302 Danbury, CT 06811

Open in Google Maps
  • HOME
  • SERVICES
    • Website Design
    • Logo Design
    • Integrated Back-end Platforms
    • Ecommerce and Online Stores
    • Mobile Websites and Applications
    • Content Management Systems
    • Email Marketing
    • Search Engine Optimization
    • Promotional and Static Websites
    • Portal and API Integration
    • Flyers and Brochures
    • Business Cards and Stationery
    • Print Ads and Magazine Ads
    • Online Banners
    • Search Engine Marketing
    • Internet Advertising
    • Web Analysis
    • Website & Email Hosting
    • Blog Creation
  • PORTFOLIO
  • BLOG
  • ABOUT US
    • About Us
    • Our Team
    • Our Process
    • Testimonials
    • Careers
  • CONTACT US
    • Contact Us
    • FAQ
FREEQUOTE
Friday, 27 September 2013 / Published in Email Marketing, Marketing

Dos and Dont’s of an Email Newsletter: Part 2

Email newsletters are not always as simple as one would think.  They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content.

To help you achieve the best turn out for your email campaign, we have created a list of Do’s and Don’ts that you should keep in mind:

Do make tests

There are multiple email clients out there so try experimenting with as many as you can, focusing on the major ones if possible. Start by creating an account on Outlook (the replacement for Hotmail), Gmail and Yahoo. Send the email to all of the accounts and see what it looks like on the other end.

Do determine your target audience

This goes for most business endeavors but it’s an important point that shouldn’t be forgotten. Who is your audience? What’s their age? What’s their gender? What are their interests? Your content should be suited for the people you want to be reading it.

Don’t spam the readers

Take the time to create a timetable for when and how often you will send your emails. Sending too many will land them in spam territory. Even if the recipient is interested in you and your business, if their inbox is full of nothing but emails from you there’s a good chance they’ll want to unsubscribe.

This is also where your audience knowledge comes in. Would your audience prefer a daily update, a weekly newsletter or just a message whenever something interesting is happening?

Do make the newsletter interesting and engaging

The average attention span of a typical internet user is pretty short but you’d be surprised by how many people are willing to stop what they’re doing and read something if it interests them. This all depends on what type of content you’re sending. If you’re trying to sell something or encourage your readers to click to an external site, it’s better to keep it short.

Do include an opt-out link

For whatever reason, some of your readers may decide that they don’t want to receive emails anymore. It’s better to make unsubscribing as painless as possible because making it difficult will only leave you with a bad reputation.

Don’t forget to link to your social media platforms

Never assume that your readers know about your other Social Media platforms. Advertise them as often as possible, possibly putting links to them at the end of your email as part of a signature. Of course you could also use one of your newsletters specifically for advertising your Facebook or even your arrival on to a new platform.

If you enjoyed this blog, you may also enjoy reading, “Email Marketing Basics” 

  • Tweet
Tagged under: Email Marketing, Email Newsletters, Marketing

What you can read next

How To Drive More Traffic To Your Web Site
How to Find the Right Website and Email Hosting
Preparing Your Mobile Strategy for Voice Search

1 Comment to “ Dos and Dont’s of an Email Newsletter: Part 2”

  1. Dos and Dont's of an Email Newsletter: Part 1 » OSO Web Studio says :Reply
    February 28, 2014 at 2:02 PM

    […] If you enjoyed this blog, you may also enjoy reading, “Do’s and Don’ts of an Email Newsletter: Part 2″ […]

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Analytics
  • Brand Identity
  • Branding
  • Business Success
  • Case Study
  • Content
  • Content Marketing
  • Design
  • Development
  • Digital marketing
  • ECommerce
  • Email Hosting
  • Email Marketing
  • Engagement
  • Entertainment
  • Hosting
  • Lifestyle
  • Local SEO
  • Logo
  • Maintenance
  • Marketing
  • Mobile
  • Networking
  • Saving Money
  • Search Engine Optimization
  • Social Media
  • Tech
  • Tradeshow
  • Trends
  • Uncategorized
  • Website Basics
  • Website Content
  • Website Creation
  • Website Hosting

Recent Comments

  • k. karter on 5 Hidden Benefits of SEO That You Missed
  • Oscar Morrison on 5 Hidden Benefits of SEO That You Missed
  • Derek McDoogle on 5 Hidden Benefits of SEO That You Missed
  • Henry Killingsworth on 5 Hidden Benefits of SEO That You Missed
  • Eli Richardson on 5 Hidden Benefits of SEO That You Missed

Tags

analytics brand branding Business Success Conference Connecticut content Copywriting cost effective Cost Savings Danbury Danbury CT design Ecommerse Email Marketing Email Newsletters Facebook local seo logo logo design Marketing Marketing Agency Marketing Trends maximizing time natural seo networking responsive saving money search engine optimization SEO Social Media Social Network Social Networks Strategy tradeshow trends web design web development web programming Website web site Website Basics Website Design Website Hosting Website Tips

GET A FREE QUOTE

Please fill this for and we'll get back to you as soon as possible!

ABOUT US

OSO Web Studio is web design, web development, branding, and digital marketing agency that offers professional business digital marketing solutions to companies of all sizes and across various industries. With offices in Danbury, CT, Raleigh, NC and Miami, FL – we cater to all of New York, Connecticut, Massachusetts, North Carolina and Florida.

SERVICES

  • Website Design
  • Website Programming
  • Mobile Development
  • Internet Marketing
  • Search Engine Optimization
  • Website & Email Hosting

GET IN TOUCH

Call: (203) 942-2883
Email: info@osomail.net

36 Mill Plain rd, Suite 302
Danbury, CT 06811

  • GET SOCIAL
OSO Web Studio

© 2021 OSO Web Studio. All Rights Reserved.

TOP