Search Engine Privacy? I think not!

Friday, 13 December 2013 by Angela

Up until recently, Google Analytics’ data was the basis for most website marketing campaigns. With it, business were able to tell if someone came to your website with the search term “Danbury cheese shop” or “cheesy Connecticut stores”. It let you know how customers viewed your business (ie. “best Milford dentist” or “cheap Milford dentist”).

Published in Marketing, Tech, Website Basics, Website Content, Website Creation

Tagged under: Google, Marketing, Marketing Trends, Search Engine, SEO, Tracking Data, Website, Website Tips

Facebook: Would YOU “Like” it?

Friday, 01 November 2013 by Angela

Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting

Published in Marketing, Social Media

Tagged under: Copywriting, Facebook, Marketing, Marketing Trends, networking, Social Media, Social Network, Social Networks

Why aren’t you converting sales?

Friday, 25 October 2013 by Angela

So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up

Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media

Tagged under: cost effective, Ecommerse, Email Marketing, Facebook, Marketing, Marketing Trends, maximizing time, networking, Order Fulfilment, saving money, Social Media, Social Network, Social Networks, Strategy

A smartphone user shows the Facebook application on his phone in the Raleigh, North Carolina, in this photo illustration,

Facebook: Likes vs. Shares

Friday, 18 October 2013 by Angela

Why do Facebook followers choose “Like” or “Share” a page/post? What is the difference and which do you want? It all comes down to the business-patron emotional tie. Think of how you would interact if a friend told you about a local Connecticut marketing agency online.

Published in Social Media, Marketing

Tagged under: Facebook, Marketing, Marketing Trends, Social Media, Social Network, Social Networks, Strategy

At the End of Celebrity Endorsements

Friday, 12 July 2013 by Angela

Years ago, a celebrity endorsement could make or break a company, but it appears that those days are over. Whereas businesses used to pull out their wallets to pay the hottest celebrity of the moment to be in their commercial or ad campaign, the “average Joe” is now in much higher demand. This can be

Published in Business Success

Tagged under: Celebrity Endorsements, Competitive Marketing, Marketing Trends, Strategy

Case Study: We Give You What’s Right, Not What’s Right Now

Friday, 08 February 2013 by Angela

Note: Though this story is true, we are changing the name of the company involved to protect their privacy and reputation. We will refer to them as MedicalCo in this story. Optimum Systems Online and our partner companies work very hard to ensure we provide our clients with the best solutions for their business, not

Published in Case Study, Saving Money

Tagged under: case study, Marketing Trends, medical office, Optimum Systems Online, OSO