Some of the most iconic brands and logos in the world had no cost to produce them. Others had over $1 million price tag to create them. If you’re thinking about logo redesign, you might already be worrying about how much it’s going to cost. But are you thinking about what it’s already costing you?
Tuesday, 02 January 2018 by Alexander
While our ability to see color and tones was built through evolution, our reaction to colors is shaped by our upbringing and culture. Complicating the connection between color and psychology is the fact that many companies have patented their color palette, influencing our reaction to them. Because of these factors, every company needs to put