Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box.
So besides making your inbox more visually-stimulating, what does this mean for your marketing campaign?
1) Better Marketing
Most email campaigns involve strong visuals, which have, up until now, been lost on many Gmail users. Now these individuals will see the email marketing messages, as your campaign intended; with full color, stimulating imagery and related strong messaging.
2) Better Tracking
Often, email campaigns contain hidden tracking image to help you track who has opened the email. Unfortunately, when Gmail blocked images and the reader did not “load image” this cookie wasn’t activated, so this individual’s open-action was never recorded. Now, as Gmail auto-populate these images, the tracking of who actually opened will be correctly reported.
3) Worse Repeat Tracking
Though initial open rates will be better tracked, repeat opens will not. Since Gmail is auto-populating the images then they are cached, the tracking will not show repeat opens for Gmail users.
Of course, this new change is lost on your business if you don’t have a solid email marketing campaign strategy or proper email system in place. To ensure you take advantage of this new turn of events from Gmail, call Optimum Systems Online for a free consultation on your email marketing strategy.