Some of the most iconic brands and logos in the world had no cost to produce them. Others had over $1 million price tag to create them. If you’re thinking about logo redesign, you might already be worrying about how much it’s going to cost.
But are you thinking about what it’s already costing you?
Having a logo that users and visitors feel needs an update could cause clients to judge you negatively before you even get your foot in the door. A logo that’s in need of a redesign could be costing untold amounts in lost business.
If you’re conflicted in trying to decide whether or not you need a logo redesign, here are 4 signs that it might be time for an update.
1. Get A Logo Redesign If Your Logo Feels Ancient
While the legacy of and heritage of your brand is important, you should never be stubborn about your brand. If your logo is reliant on a design trend that’s too far out of style, you’ll look like you don’t know what’s current in your field.
A logo that’s more than 5 years old should be refreshed or at least assessed. Consider how you can update the design or how it’s incorporated into your brand.
There’s no need to throw out your old design entirely, but some small adjustments, smoothing of fonts or simplification, try it out. Current trends privilege flatter, cleaner, simpler designs. If this can help your brand, why not try it.
2. Your Business Has Changed
If you made your early money on fishing supplies but are now hawking microprocessors, it might be time for an update. If your company has pivoted into a new field entirely, see what’s hot in that field in terms of logo design.
While there’s no need to copy anyone, if you see there is a clear trend in the new field you’re in, it might be time to slowly pivot. Small changes in color can mean a lot to customers and change their perspective on your brand.
3. There’s New Competition
While you may have once been the only brand in the game, if there are a lot of new kids on the block, take heed at their popularity. You don’t need to run away from your old style or clients you rely on, but let your competition know that you’re in it to win it.
A logo redesign can tell competition that you’re modern and here to stay. It also tells customers that you’ve still got what it takes to be number one.
4. You Want a New Audience
You’ve probably have a strong client base that is loyal and gets you where you are today. But they may not last forever. In fact, you may have seen that your audience is starting to pivot younger or from a different geographic location or tax bracket.
Get to know the other products they like and see what you can learn from those logos.
Logo Redesign Doesn’t Have To Shake Your Foundation
Companies that have been embroiled in legal issues or staffing changes, may want to do a complete 180-degree turn in their presence. But for most companies, small changes to a logo will simply freshen up an already strong foundation.
If you’re ready to start thinking about how to freshen up your logo, contact us to get started today.
