Email Marketing Basics
Friday, 17 May 2013
So what is Email Marketing? It sounds pretty basic: Send emails to people telling them to come by your business. But is anything ever that simple? ? Email marketing is an invaluable tool when used correctly. It can boost your business exponentially, but when used poorly, it can alienate customers. When creating an email marketing
- Published in Social Media, Website Basics
What is a DNS and why do I need it?
Friday, 03 May 2013
DNS, or Domain Name System, is the translation of a website or email’s human-friendly location name into a computer-friendly location name, or the website’s URL into an IP Address. Computers read locations by IP addresses. An example of an IP Address would be 74.208.168.187 for the website you are currently on. These addresses are always
- Published in Website Basics
Facebook – Don’t Forget to Like Us!
Friday, 19 April 2013
Facebook has over 800 million active users and is still the most-visited Social Network. Even if your business is making use of other Social Media, you’re missing out on your biggest potential market if you aren’t using Facebook. If you’re already on Facebook as a regular user, you can make a page specifically for your
- Published in Social Media
Flash: Good for Websites or Bad for Business?
Friday, 19 April 2013
Years ago, a website without Flash was considered archaic, but things change. Though it is visually interesting to incorporate moving imagery and text onto your website, it has many drawbacks that can actually work against your site.
- Published in Website Basics, Website Content
How to be an Effective Tradeshow Vendor
Tuesday, 02 April 2013
Some companies think that as long as they have a booth in a show, they are increasing their potential for clients. This simply is not the case. A bad show, shoddy booth, poor presentation and bad follow-up strategy can do detrimental harm to your business. To ensure you put your best face forward at the
- Published in Networking, Tradeshow
Why can’t I use Papyrus on my website?
Friday, 22 March 2013
Though it may appear that websites are developed with unlimited fonts and graphics, this is actually an illusion. There are only a handful of website-friendly fonts used by the online community, and for good reason: a unique font has a possibility of not being visible when viewed on certain computers.
- Published in Website Basics
Domains and Hosting: What is the Difference?
Friday, 08 March 2013
It can be easy to get lost in “internet speak” if you are new to the world of websites, and in our years of experience, one of the first points of confusion is the difference between Domains and Hosting, if you need both, and what they really are. To help you better understand, here are
- Published in Website Basics
Maximizing Facebook
Friday, 22 February 2013
So you have a Facebook page for your business. You’re keeping it updated with posts and photos. You’re getting “likes” and even the odd share. But is there more you could be doing? When used properly, your Facebook page can work wonders for your business. The first question you should ask yourself is “Does it
- Published in Social Media
Case Study: We Give You What’s Right, Not What’s Right Now
Friday, 08 February 2013
Note: Though this story is true, we are changing the name of the company involved to protect their privacy and reputation. We will refer to them as MedicalCo in this story. Optimum Systems Online and our partner companies work very hard to ensure we provide our clients with the best solutions for their business, not
- Published in Case Study, Saving Money