10 Best Practices for Email Marketing
Friday, 29 May 2015
by Alexander
We know for some of you, email marketing may seem like a task you don’t have time for, but staying in touch with customers is a necessity, especially for small businesses. Taking the time, at least once a month, to send out an email will help keep relationships going. There are some email service providers
- Published in Email Marketing
Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
by Angela
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
by Angela
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Avoiding Sloppy Social Media
Friday, 14 February 2014
by Angela
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
by Angela
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
by Angela
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tagged under:
Email Marketing, Email Newsletters, Marketing, Marketing Trends, Social Media, Social Networks, Strategy, Website Basics
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
by Angela
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
by Angela
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Tagged under:
cost effective, Cost Savings, Email Marketing, Email Newsletters, Facebook, Marketing, Marketing Trends, networking
Selling New Ice to Existing Eskimos
Friday, 06 December 2013
by Angela
Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place? How many times have you wondered why new customers get various perks when you see or hear ads? When’s the last time that you noticed that companies
- Published in Business Success, Email Marketing, Saving Money, Social Media