What Does Open Source Mean?
Tuesday, 27 May 2014
“Open Source” may sound like a buzzword, and if you’ve done a little research into beginning or expanding your marketing, you’ve probably come across this phrase. These days, it is a buzzword, but for good reason. Open source products on the internet can mean big things for small businesses. In short, products that are
- Published in Website Basics, Website Content, Website Creation
What is a Responsive Theme?
Friday, 07 February 2014
A responsive theme is a website layout that automatically adjusts to any size monitor, any device and any platform your audience may be using. Why would I need to worry about this? Don’t all devises read all websites? Well, yes and no. If your website isn’t specially programmed to adjust, it will may be
- Published in Website Basics, Website Content, Website Creation
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Search Engine Privacy? I think not!
Friday, 13 December 2013
Up until recently, Google Analytics’ data was the basis for most website marketing campaigns. With it, business were able to tell if someone came to your website with the search term “Danbury cheese shop” or “cheesy Connecticut stores”. It let you know how customers viewed your business (ie. “best Milford dentist” or “cheap Milford dentist”).
- Published in Marketing, Tech, Website Basics, Website Content, Website Creation
The “Bad Words” of Marketing
Friday, 14 June 2013
Words have power. This is an undeniable fact. And in marketing, words are the first step in the sales process. So why waste them by using the same words your competitors use, making the same promises and claims? Isn’t it wiser to differentiate yourself from your competitor? Though there are hundreds of meaningless marketing words,
- Published in Business Success, Website Content
Flash: Good for Websites or Bad for Business?
Friday, 19 April 2013
Years ago, a website without Flash was considered archaic, but things change. Though it is visually interesting to incorporate moving imagery and text onto your website, it has many drawbacks that can actually work against your site.
- Published in Website Basics, Website Content
On the Web, Content is King
Friday, 04 January 2013
When designing a website, many amateurs make the mistake of believing a ‘pretty’ website is all you need. Wrong! When it comes to websites, content is king. Without proper content, search engines like Google will not be able to find your site to share it with others. Visitors to your site will leave, as people
- Published in Website Content
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