3 Spooktacular Halloween Marketing Campaigns
Wednesday, 11 October 2017
It’s the second most wonderful time of the year for marketers. Halloween, in all of its spooky glory, is responsible for $8.4 billion in American sales. With a reward potential this great, you can’t afford to sit on the sidelines. A Halloween themed plan can help you boost sales in just a short amount of
- Published in Business Success, Marketing, Networking
5 Ways to Combine SEO and Digital Marketing
Thursday, 05 October 2017
Businesses rely on SEO and digital marketing to boost their position on the web. It’s important to use both of these skills and execute them extremely well. You can use SEO and digital marketing together to promote your business, increase performance on search engines, and these skills come in handy for other fun stuff like social
- Published in Marketing, Search Engine Optimization
5 Email Metrics You Need to Hit Your Goals
Monday, 25 September 2017
Are you reaching your marketing goals with your emails? If not, it’s time to look at your email metrics. In 2015, the National Client Email report stated every $1 spent on email returns $38. So email marketing is definitely worth your time and money. When it’s done right. Follow these five big picture metrics in
- Published in Analytics, Email Marketing, Marketing, Mobile
OSO Web Studio: On the Cutting Edge of Web Design
Tuesday, 06 June 2017
The world of digital marketing changes rapidly. At OSO Web Studio we’re on top of these changes, working hard to ensure that we’re bringing the latest technologies and techniques to our client work. We bring advanced design applications, state-of-the-art programming applications, cutting edge web solutions and integrated marketing solutions to our clients. Our goal: to
- Published in Lifestyle
When Marketing Agencies Need Web Developers
Thursday, 05 January 2017
Many marketing agencies design web sites, but designing is not the same as programming a fully-functioning site. See “Web Designer vs. Web Developer.” Agencies often turn to web developers for help with the programming portion. That’s where companies, such as Optimum Systems Online (OSO), come in. Once a marketing firm creates the look, layout, and
- Published in Business Success, Marketing
Is Remarketing Right For Me?
Friday, 23 September 2016
Deciding Whether Or Not To Use This Effective Online Marketing Strategy What is remarketing? As discussed in our previous blog post, remarketing, also known as retargeting, is an effective online marketing technique used to track the behavior of visitors to your website. It’s an invaluable tool which enables website owners to reach out to visitors
- Published in Business Success, Marketing
By the Numbers: Piwik Beats Google Analytics
Tuesday, 07 October 2014
What’s in a number? If you’re talking about your website, there is almost a limitless importance of the numbers associated with your content and the consumers that are viewing it. Using (and understanding) your site’s web analytics is a vital piece to your company’s success puzzle. Just as with most things in life, you
- Published in Business Success, Marketing, Website Basics, Website Creation
Stalking as an Advertising Strategy?
Tuesday, 23 September 2014
The advice is simple: “If someone looked at your product and added it to their cart, they are interested in it. Why not just reach out to them again to remind them to buy it.” Sounds great at first, but how would you feel if the tables were turned? Do you enjoy being stalked for
- Published in Marketing
8 Ways to Increase Awareness & Drive Traffic to Your Facebook Campaign
Tuesday, 08 July 2014
If you’ve started a business Facebook page, then you’re on your way to a good start! That’s the good news. The bad news is that if you don’t utilize your company’s Facebook page properly, you may be missing out on some big opportunities in terms of a very cost-effective marketing campaign. Our clients often ask
- Published in Business Success, Social Media, Website Basics, Website Content