Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
by Angela
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
by Angela
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Avoiding Sloppy Social Media
Friday, 14 February 2014
by Angela
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
by Angela
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
by Angela
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tagged under:
Email Marketing, Email Newsletters, Marketing, Marketing Trends, Social Media, Social Networks, Strategy, Website Basics
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
by Angela
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Top Marketing Mistakes
Friday, 03 January 2014
by Angela
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media
Strategies for Marketing on a Tight Budget
Friday, 20 December 2013
by Angela
You have to spend money to make money, right? Just don’t get caught up in the tangle of thinking that you have to have thousands of dollars and a huge team of professionals at your beckoned call to make the most of your marketing efforts. You can show your skills without scraping the bottom of
- Published in Email Marketing, Marketing, Networking, Saving Money, Search Engine Optimization, Social Media
Tagged under:
cost effective, Cost Savings, Email Marketing, Email Newsletters, Facebook, Marketing, Marketing Trends, networking
Search Engine Privacy? I think not!
Friday, 13 December 2013
by Angela
Up until recently, Google Analytics’ data was the basis for most website marketing campaigns. With it, business were able to tell if someone came to your website with the search term “Danbury cheese shop” or “cheesy Connecticut stores”. It let you know how customers viewed your business (ie. “best Milford dentist” or “cheap Milford dentist”).
- Published in Marketing, Tech, Website Basics, Website Content, Website Creation
Tagged under:
Google, Marketing, Marketing Trends, Search Engine, SEO, Tracking Data, Website, Website Tips