Selling New Ice to Existing Eskimos
Friday, 06 December 2013
by Angela
Selling to existing customers seems to be an art form that has gone out of style… or perhaps it was never even in style in the first place? How many times have you wondered why new customers get various perks when you see or hear ads? When’s the last time that you noticed that companies
- Published in Business Success, Email Marketing, Saving Money, Social Media
Facebook: Would YOU “Like” it?
Friday, 01 November 2013
by Angela
Often business owners have difficulty understanding what makes content “like”-worthy on Facebook. To better understand, one of the best places to start is by evaluating your own personal Facebook feed. After all, while you may be working with your business hat on, don’t forget that you are also a consumer, and other businesses are targeting
- Published in Marketing, Social Media
Tagged under:
Copywriting, Facebook, Marketing, Marketing Trends, networking, Social Media, Social Network, Social Networks
Why aren’t you converting sales?
Friday, 25 October 2013
by Angela
So you’ve got a great product. You’re proud of your service. You’ve reached out to the social media gods. You’re playing along with today’s technology. This is great! You must be reaping the rewards of indescribable success against your competitors with an amount of business that’s keeping you busier than you can even keep up
- Published in Business Success, Email Marketing, Lifestyle, Marketing, Social Media
Facebook: Likes vs. Shares
Friday, 18 October 2013
by Angela
Why do Facebook followers choose “Like” or “Share” a page/post? What is the difference and which do you want? It all comes down to the business-patron emotional tie. Think of how you would interact if a friend told you about a local Connecticut marketing agency online.
- Published in Marketing, Social Media
Tagged under:
Facebook, Marketing, Marketing Trends, Social Media, Social Network, Social Networks, Strategy
Facebook – Taking Your Business Page Further
Friday, 04 October 2013
by Angela
So you have a Facebook page for your business. You’re keeping it updated with posts and photos. You’re getting “likes” and even the odd share. But is there more you could be doing? When used properly, your Facebook page can work wonders for your business.
- Published in Marketing, Social Media
Dos and Dont’s of an Email Newsletter: Part 2
Friday, 27 September 2013
by Angela
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing
Dos and Dont’s of an Email Newsletter: Part 1
Friday, 20 September 2013
by Angela
Email newsletters are not always as simple as one would think. They must be designed considering the reader, how the email will appear using various technology (mobile, Outlook, internet browsers), and how to best present the content. To help you achieve the best turn out for your email campaign, we have created a list of
- Published in Email Marketing, Marketing
Tips for Building Social Network Followers – Facebook
Friday, 13 September 2013
by Angela
Facebook is a strong Social Networking tool with the flexibility to post images, messages and updates to be read both online, on mobile devices through apps and by email. With such flexible capabilities, it is not a Social Network to be overlooked. Here are a few tips to help grow your business’ Facebook following and
- Published in Marketing, Social Media
Should You Hire a Marketing Agency?
Friday, 06 September 2013
by Alexander
Before you head out in search of a Marketing Agency for your business, it’s a good idea to take a moment to look over the pros and cons. Agencies offer many advantages, but there are also disadvantages to consider before handing over control of your business’ marketing.
- Published in Business Success, Marketing, Saving Money