What Is WordPress?
Friday, 07 March 2014
Do you keep hearing about WordPress? Are you wondering what the buzz is all about? If so, rest assured, you’re not alone! We hear questions about WordPress all the time, so we wanted to take a moment to dispel some myths and help you understand what WordPress is and how it can benefit your business.
- Published in Website Basics, Website Creation
Is It Time To Send Out An Email Newsletter?
Friday, 28 February 2014
Did you know there is a science to the best time to reach out to your customers via email newsletter? It is possible you’ve never thought about it… or thought about it, but didn’t know how to determine the best time to send out your newsletter. We at Optimum Systems Online see customers every day
- Published in Case Study, Email Marketing, Marketing
Avoiding Email Marketing Mistakes
Friday, 21 February 2014
Once you’ve created an excellent company and you know that you have an amazing product or message that your audience should not be without, it’s time to tell them all about it! Easier said than done. When you’re ready to get your message out, you want to be clear, concise, and convincing, but you don’t
- Published in Business Success, Email Marketing, Marketing
Avoiding Sloppy Social Media
Friday, 14 February 2014
Social media is here to stay. As an individual, being connected to social media means that you get to connect with your friends. You get to learn what they’re up to, what they’re interested in, and what makes their world go ‘round. As a business, you are afforded the answers to these same inquiries, but
- Published in Email Marketing, Marketing, Search Engine Optimization, Social Media
What is a Responsive Theme?
Friday, 07 February 2014
A responsive theme is a website layout that automatically adjusts to any size monitor, any device and any platform your audience may be using. Why would I need to worry about this? Don’t all devises read all websites? Well, yes and no. If your website isn’t specially programmed to adjust, it will may be
- Published in Website Basics, Website Content, Website Creation
Tips for Creating a Successful Marketing Campaign
Friday, 24 January 2014
A successful marketing campaign doesn’t happen overnight. It takes careful planning, research and consideration as well as a touch of creativity and extensive knowledge of your target consumer. To get you started, here are some questions to ask yourself when you’re creating a successful marketing campaign:
- Published in Business Success, Email Marketing, Marketing, Networking, Website Content
A “Call-to-action” is a MUST
Friday, 17 January 2014
You’ve created this beautiful ad. Its colours are just right. The layout has such appealing flow. The visual really captures your product/service. It says everything you need to tell the potential customer. …so what now? Did you include the call-to-action? A call-to-action can be the easiest step for many business owners to forget to include. Designing
- Published in Business Success, Email Marketing, Marketing, Social Media, Website Content
Tech News: Google Email Now Automatically Processes Images
Friday, 10 January 2014
Anyone who checks their Gmail account online knows that Google routinely hides images in emails until you select “view image”. Well no more! Google will now scan all images to ensure they are not viral in nature and automatically showcase them in your in-box. So besides making your inbox more visually-stimulating, what does this
- Published in Email Marketing, Marketing, Website Content
Top Marketing Mistakes
Friday, 03 January 2014
To err is human. To err in marketing is… common. Don’t get caught making the same marketing mistakes again and again. Step back and ask yourself if your current marketing campaigns suffer from any of the following marketing mistakes: Talking About Yourself Too Much: Just because you talk about yourself online doesn’t mean you
- Published in Marketing, Social Media